Wednesday, May 22, 2013

Under the radar tech firm Panopto gaining ground in the enterprise

This week, Carnegie Mellon University spinout Panopto released the latest version of its video capture and sharing software.

What? You haven't heard of the Carson Street startup?

Panopto has kept a fairly low profile, but the company is growing and has up to 50 employees across its headquarters in Pittsburgh and offices in Seattle; London; Kuala Lumpur, Malaysia; and Hong Kong.

MORE: Panopto raises $4M from investors

The company started in 2007 and sold its software to colleges and universities. In the last 18 months, it has started selling to corporate customers and internationally, said Ari Bixhorn, vice president of marketing.

“Look at the challenges faced by academia and enterprise when it comes to communication learning — they share a lot of similarities. (Our) video platform addresses the shared needs,” he said. “The product that we have been selling for four years in higher ed allows universities to record lectures and make them available on demand. The same scenario applies to corporate learning and development, where corporations are interested in recording or live-casting training events so employees can view them on demand or live from locations around the world....Read more »

By: Malia Spencer