Trademarks and Logos
For the purposes of this site a trademark, logo, or mark should be considered the same thing. We have several registeredd trademarks which are reviewed below. Registered trademark status is granted through the United Patent and Trademark Office.
The United States Patent and Trademark Office defines a trademark as "any word, name, symbol, or device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name."
Indepth information about trademarks can be found on the United States Patent and Trademark Office's website.
Carnegie Mellon's Registered Trademarks
In 1989, Carnegie Mellon University registered three of its trademarks with the United States Patent and Trademark Office:
- the university's name, "CARNEGIE MELLON";
- the CARNEGIE MELLON UNIVERSITY SEAL DESIGN; and
- the CARNEGIE INSTITUTE OF TECHNOLOGY SEAL DESIGN.
Other Carnegie Mellon Marks
Once again the acronym "CMU" can be used only on merchandise but it can only appear if the words "CARNEGIE MELLON UNIVERSITY" are also on the product. CMU should not be used on official publication pieces.
Also, words such as (THE) "TARTAN(S)", "CARNEGIE INSTITUTE OF TECHNOLOGY", "CARNEGIE TECH", and "MY HEART IS IN THE WORK", are used by the university as trademarks but are not registered marks. Carnegie Mellon asserts ownership over its name and any other current or future mark, logo, insignia, seal, crest, design, or symbol which has come to be associated with the university.
Carnegie Mellon has a unique Tartan that was originally created for our founder, Andrew Carnegie. The replication of this Tartan on merchandise must be approved by the Trademark Licensing Office.
The Trademark Licensing Office provides the following art sheets to make it easier for interested licensee partners and their customers to select an official mark they want to use in a design to be decorated on merchandise. These sheets contain numbered images - the official art files in EPS form for each image can be obtained from the Trademark Licensing Office 412-268-3904 or email@example.com.Questions?
For questions about whether or not something is a trademark, contact the John Marano, Director of Trademark Licensing in The Trademark Licensing Office at (412) 268-3904, firstname.lastname@example.org or visit the trademark policy page.