Thursday, January 31, 2013
Music and technology team for virtual guitar lessons from Pittsburgh's Tunessence
Alex Soto plays trumpet and piano. Matt Bauch plays guitar. With their shared love of music, it’s no surprise that the two recent Carnegie Mellon engineering grads have teamed up to meld music and technology.
Tunessence, their Pittsburgh startup, is a virtual guitar teacher, combining advanced audio processing software with instructional video that, says Soto, "emulates in-person instruction in your web browser."
The software uses the student's computer microphone to "listen," provide note-by-note feedback and personalize instruction with a catalog of popular songs.
Founded in mid-2012, Tunessence has already attracted significant capital: $50,000 each from Innovation Works and Carnegie Mellon's Open Field Entrepreneurs Fund and $10,000 from a New York City angel investor.
Soto says the funds are being used to immediately hire a web designer, the third full-timer. The company also has four part-time developers and music teachers. The capital is also going to product development and marketing, mostly through online guitar communities and, potentially, in partnership with guitar makers.
Tunessence is still testing its product – and is looking for volunteer beta testers – with plans for a commercial launch in mid-March. The company is working out prices, Soto adds, but will function on a monthly or annual subscription basis. A sample, holiday version attracted about 250 users...Read more»
By: Elise Vider