Carnegie Mellon University

CMU Web

A service provided by the University CMS Team

Web Analytics

Web analytics is the measurement and analysis of website visitor data for the purpose of understanding and optimizing web usage. For new sites, we recommend using Google Analytics. While Google Analytics is not provided through the university and support is not available to assist in analyzing the data, you may set it up using the instructions for Site-Wide Scripts.

Older sites may have Urchin Analytics set up; this service will eventually be discontinued and is no longer available for new sites. Instructions for Urchin Analytics are below.

Viewing Reports in Urchin

Reports display once a profile (site) is selected in the interface. Use the information below to locate the report you want to use then apply a date range.

Tip: When logged into Urchin, click About this Report in Help Resources for more information about a particular report.

High or low traffic trends; provided as sessions, page views, hits, etc.

  • Sessions - Dashboards > Site Summary > see Total Visits
  • Page Views - Dashboards > Site Summary > see Total Pageviews
  • Hits - Dashboards > Site Summary > see Total Visitors
  • Summary - Dashboards > Site Summary

Number of visitors, sessions, unique visitors, etc.

  • Visitors by Day - Marketing Optimization > Visitor Tracking > Absolute Unique Visitors
  • Sessions by Day - Marketing Optimization > Visitor Tracking > Visits & Pageviews
  • Unique Visitors - Marketing Optimization > Visitor Tracking > Absolute Unique Visitors
  • Unique Sessions - Marketing Optimization > Visitor Tracking > Daily Visitors
  • Visitor Loyalty - Marketing Optimization > Visitor Tracking > Visitor Loyalty
  • Session Frequency - Marketing Optimization > Visitor Tracking > Visitor Loyalty
  • Summary - Marketing Optimization > Visitor Tracking

Popularity, downloads, query terms, etc. of individual pages

  • Requested Pages - Content Optimization > Content Performance > Top Content
  • Downloads - IT Reports > Pages & Files > Downloads
  • Page Query Terms - Content Optimization > Content Performance > Page Query Terms
  • Posted Forms - IT Reports > Pages & Files > Posted Forms
  • Status Codes - IT Reports > Pages & Files > Status Codes
  • Referral Errors - IT Reports > Pages & Files > Referral Errors
  • All Files - IT Reports > Hits & Bytes Tracking
  • Directory Drilldown -  IT Reports > Pages & Files > File Drilldown
  • File Types - IT Reports > Pages & Files > File Types

Visitor paths through your site including entrance and exit pages, bounce rates, etc.

  • Entrance Pages - Content Optimization > Navigational Analysis > Entrance Bounce Rates
  • Exit Pages - Content Optimization > Navigational Analysis > Top Exit Points
  • Bounce Rate - Content Optimization > Navigational Analysis > Entrance Bounce Rates
  • Length of Pageviews - Content Optimization > Content Performance > Top Content
  • Depth of Session - Content Optimization > Content Performance > Depth of Visit
  • Length of Session - Marketing Optimization > Visitor Tracking > Engagement Metrics

External web pages that bring traffic to your site

  • Referrals: Marketing Optimization > Visitor Segment Performance > Referring Source Select
  • Referral Drilldown: Marketing Optimization > Visitor Tracking > Visitor Loyalty
  • Search Terms: Advertisement Optimization > Search Engine Marketing > Overall Keyword Conversion
  • Referral Errors: IT Reports > Pages & Files > Referral Errors

Network visitors are using when they visit your site.

  • Domains - Marketing Optimization > Visitor Segment Performance > Domains
  • Countries - Marketing Optimization > Visitor Segment Performance > Geo Location

Top web browsers or robots that were used to visit your site.

  • Browsers and Platforms - IT Reports > Browsers & Robots > Browsers & Platforms
  • Combos - Content Optimization > Web Design Parameters > Browsers & Platforms
  • Robots - IT Reports > Robots

Visitors’ computer information such as screen resolution, languages, java enabled, time zone, etc.

  • Screen Resolution - Content Optimization > Web Design Parameters > Browser Capabilities see Screen Resolutions
  • Screen Colors - Content Optimization > Web Design Parameters > Browser Capabilities see Screen Colors
  • Languages - Content Optimization > Web Design Parameters > Languages 
  • Java Enabled - Content Optimization > Web Design Parameters > Browser Capabilities see Java Enabled
  • Java Version - IT Reports > Browsers & Robots > Browsers & Platforms see Browser Versions and select Java

Apply Date Range

Follow the steps below to apply a date range for the selected report.

  1. Click the down arrow.
  2. Uncheck Compare to Past. (Note: if option is not available, select a report first).
  3. Select Enter Range (calendar icon).
  4. Select a starting date from the first calendar.
  5. Select an end date from the second calendar.
  6. Click Apply Range.