Storytelling Checklist
Use this checklist for guidance on the types of elements needed to effectively tell a CMU story, and how to best engage with UCM to create the most effective university-level leveraging opportunities.
Strategic Objective(s): What the project is about and why it’s important – does it align with the strategic framework of the university? Does it follow the style guide for news content? If so, please engage with UCM early in the concept phase to collaborate on the following considerations.
Project Name:
Project Lead (include school/college/unit):
Target Audience(s): Who are you trying to reach?
Key Messaging: What is the main takeaway for your intended audience?
Deliverables: What visuals do you need to effectively tell your story?
- Visuals: Include needs for news stories, social media, paid media
- Photography
- Video
- Illustration
- Graphics
Distribution: On what channels will this content be distributed (owned, earned, paid)?
Timeline: When do you want this content to go live?
Key Stakeholders/approvals: Who needs to be on the approval chain for this content?
- Final creative assets approval: Brian James
- Final overall storytelling approval: April Kaull