Explore potential strategies.
The lecture reiterates what is in the textbook, and since many students learn more effectively from reading than listening because they can read at their own pace, re-read if confused, etc., they opt to do that rather than attend lecture.
For example, during lecture you can expand on the reading, provide alternative examples or perspectives, or have students engage in some way with the material (e.g., generate their own example of a concept they read about; solve a more complex problem using the strategies introduced in the reading; identify a real world application of a theory).
For example, bring in a guest lecturer, conduct a demonstration, or share recent innovations, discoveries, or breakthroughs that are just emerging in the field.
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