The Web Strategy team is responsible for building a cohesive brand online, including the design and development of the core cmu.edu website.
The team works closely with the university's Computing Services to offer a central content management system (CMS) and design templates that can be used by units across the institution.
Director, Web Strategy
Lauren oversees the planning, strategy and execution of a variety of digital initiatives including website redesigns, content updates and branded email communications. She emphasizes the importance of usability, accessibility and thoughtful information architecture in order to provide the best digital experience for users. She received a bachelor's degree in business from Penn State and an MBA from Pepperdine University. In addition to spending time with her husband and 2 kids, she loves drawing, painting, reading a great book and English Bulldogs.
A born-and-raised Pittsburgher, Melissa joins the Web Strategy team as a content specialist, focusing on optimizing layouts for CMU's websites. She has a bachelor's degree in Social Policy and Education from Northwestern University, and earned her master of arts in design from CMU. When she's not playing with her dog Heidi, you can find Melissa singing or wandering through trails with a camera in hand.
Technical Program Manager
Greg manages the development team and provides direction for technical projects in digital strategy. Coming from the world of consultancy and agency work, Greg has experience in designing and developing applications and websites for many industries, but especially higher education. In his free time, Greg writes, directs and performs comedy and, when the reviews are bad, retreats to the hills to hike.
Project Manager, Digital Operations
Andrea joins Carnegie Mellon University as the project manager for the UCM web strategy team. With a focus on clear communication, efficient workflows and continual collaboration, she helps the team leverage the power of well-planned projects. She received a bachelor's degree from the University of Pittsburgh in creative writing and communications. When she's not planning projects as VP for her daughter's PTA, she is planning an outdoor family adventure including skiing, biking, camping or hiking.
Senior Front End Web Developer
Digital Content Specialist
Alexis divides her time between the Digital Content Strategy team and the College of Fine Arts, consulting with teams and website owners to build, iterate upon and think strategically about their websites and digital platforms, additionally lending design and user experience expertise to support development work. Alexis has a bachelor's degree in biology from West Virginia University, a master's degree in professional & technical writing from Carnegie Mellon University, a master's degree in design from CMU and is continuing graduate studies in design at CMU. She holds a UX Certification from Nielsen Norman Group, with a specialty in Interaction Design. Alexis appreciates time spent with her cats, Sasha and Quinn, and especially the time spent with her partner, Caleb.