The Marketing department is responsible for leading the university's central strategy and implementation to enhance the global awareness and reputation of Carnegie Mellon University. Marketing oversees the planning, ideation, execution and measurement of university priorities. This team includes website management, creative services, internal brand strategy, visitor experience and strategy and data analysis. The team drives cross-university marketing efforts in partnership with all schools, colleges and units.
Associate Vice President for Marketing
Melanie Schramm serves as Associate Vice President for Marketing, leading Carnegie Mellon brand strategy and marketing. Focused on integrated communication and marketing efforts, she leads a team of innovative thinkers and doers with an eye for implementing the best content marketing strategies for CMU. Melanie is eager to share her passion and skills in higher education marketing while working to continue to build upon Carnegie Mellon’s stature and brand recognition.
Senior Director, Creative
Director, Web Strategy