Policies & Guidelines-Trademark Licensing - Carnegie Mellon University

Understand key policies, guidelines and code of conduct language.

These are several documents you should be familiar with before using any trademarks of Carnegie Mellon University. Please take the time to read regardless if you plan to use an official or non-official logtype for "CARNEGIE MELLON UNIVERSITY" or "CMU".

  • Official Policy for the Use of Carnegie Mellon University Trademarks

    The purpose of this policy is to provide information and guidelines to the university community regarding the use of Carnegie Mellon University's trademarks. The overall purpose of the licensing program is to protect Carnegie Mellon University's trademarks and to promote the university.

    This policy does not concern itself with patents or with use of trademarks licensed by the university Office of Innovation Transfer. Contact the Office of Innovation Transfer for such intellectual property issues. This policy also does not concern itself with the use of Carnegie Mellon University's trademarks on the Internet.

  • Code of Workplace Conduct for Trademark Licensees

This Code of Conduct shall apply to all trademark licensees of Carnegie Mellon University. Throughout this Code of Conduct the term "licensee" shall include all persons or entities who have entered into a written Trademark Licensing Agreement with Carnegie Mellon to manufacture products bearing the name, trademarks and/or images of Carnegie Mellon.

The following guidelines clarify how and when to use the official and unofficial Carnegie Mellon
University wordmarks on merchandise. For details about using these wordmarks on other marketing
materials (brochures, business cards, letterhead, etc.) see the Official Brand Identity Guidelines at

The identity guidelines provide a framework for you and your department's current graphic identity.

Carnegie Mellon's official mascot debuted in Nov. 10, 2007. The graphic (a registered trademark) features a profile of a distinguished, bold Scottish terrier sporting a plaid scarf around his neck. The dog is contained in a shield, representing Carnegie Mellon's Scottish heritage.