Carnegie Mellon University

CMU Web

Marketing & Communications with Computing Services

Field Labels

Below are the field labels you will see when editing or creating a page. Required fields are starred.

?

Hover over the question mark for a tool tip.

Alternate Text

Description of an image or video. Required for screen readers and search engines.

Background Image

Select Global or Plaid for the background image of the news and mixed grids.

Browse 

Navigate to a file or image.

Description

Short summary of the page content.

Grid ID

Relevant name, unique to page (lowercase, no spaces or special characters). Allows direct link to grid.

Heading

Title label for a content or grid area.

Headline

Heading for a photo or mixed-grid content area.

Hi-Res 

Image used when viewing a page on a monitor (1400x700).

Link Text

Text for the link. Do Not use "click here."

Link

Select Choose File (internal link) or URL (external link).

Mobile Image

Image used when viewing a page on a mobile device (900x600).

Number of Columns

Selection of 2-4 columns for a grid content type.

Open In

Target for link; choose Current or New Window.

Section ID

Relevant name, unique to page (lowercase, no spaces or special characters). Allows direct link to Section.

Social Media Thumbnail

Image displayed when posting to social media (200x200).

Style 

Pre-defined format for links, text, images, table, grid or sidebar background.

System Name

File name displayed in the asset tree and live web address.
Do Not use spaces or special characters. The first page in a folder should be index. See Best Practices for naming conventions.

Text

Description or content for a grid photo.

Title

Name displayed in navigation.

WYSIWYG

What you see is what you get. 
Area for text, image or media.