The Design Decisions Laboratory develops theories, tools, and analysis to understand, assist, and assess decision-making in design and product development. The group is interested in the preferences and economics that drive design tradeoff decisions as well as the impact of those decisions on public and private stakeholders. The lab pursues three primary thrust areas:

1.     Systems Optimization: Develop fundamental knowledge and new methods for multidisciplinary design and complex systems optimization;

2.    Techno-Economic Modeling: Measure and predict consumer choice and firm behavior in the marketplace to optimize engineering systems for profitability; and

3.    Green Design: Study the effects of economics and public policy on design decisions and the resulting environmental impact of those decisions.

A current application focus is study of electric vehicles -- see Vehicle Electrification Group.


Top News:


Media: The groupís work on electric vehicles was featured in the New York Times, Washington Post, Bloomberg News, CNN Money, U.S. News and World Report and a range of other outlets.

Media: Inventions from the mechanical engineering capstone student design exposition were featured by CBS-KDKA Channel 2, ABC-WTAE Channel 4, WPXI Channel 11, and the Pittsburgh Tribune-Review.














Last Updated: February 14