Buyer Beware
June 1, 2007
Deciding whether something is worth buying should be a simple, rational decision. Yet, too often, all of us make a purchase that not long afterwards has us asking, "What in the world was I thinking?" George Loewenstein has asked that question, and what his research uncovered may change century-old economic theory.
Double Feature
June 1, 2007
Acting is not a profession that offers job security or a guaranteed six-figure income. What it too often offers is plenty of self-doubt and steep odds of becoming a "star." But for two recent Carnegie Mellon graduates, it also offers a chance to follow their dreams.
With digital video recorders making it easy to skip through television commercials, satellite radio offering commercial-free stations, and newspapers struggling for readers, retailers are looking for new ways to get their advertising in front of consumers. Monte Zweben, whose background is in artificial intelligence, has a captive-audience alternative.
Traffic Report
June 1, 2007
Like most Carnegie Mellon faculty, research professor Tony Stentz is too busy to wait by the computer all day.
When Norma Chang arrived at Harvard as chemistry major in 1990, she realized that her secondary education just didn't cut it.
The World is Flat
June 1, 2007
In the 15th century, some people still believed that the world was flat.
Modeling Clay
June 1, 2007
Twenty years from now, one of the most high-tech gadgets you will own just might be a pile of stuff.
Disease Control
June 1, 2007
Michael Yonkunas whiled away countless hours of his childhood in his basement, dismantling broken radios and TVs to figure out how they worked.
Homeland Security
June 1, 2007
Some Arab businesspeople are invited to New York City for a special meeting designed to build international trust.
Grand Design
June 1, 2007
Eric Anderson is quietly passionate about product design.
Recreational reading is not something Aaron Morris has a lot of time to do.
