Design Decisions Laboratory develops theories, tools, and analysis to
understand, assist, and assess decision-making in design and product
development. The group is interested in the preferences and economics that
drive design tradeoff decisions as well as the impact of those decisions on
public and private stakeholders. The lab pursues three primary thrust
Develop fundamental knowledge and new methods for multidisciplinary design
and complex systems optimization;
Measure and predict consumer choice and firm behavior in the marketplace to
optimize engineering systems for profitability; and
Study the effects of economics and public policy on design decisions and
the resulting environmental impact of those decisions.
A current application focus is
study of electric vehicles -- see Vehicle Electrification Group.