Carnegie Mellon University

CMU Web

A service provided by the University CMS Team

Custom Tracking for CMS Sites

Google Analytics offers many helpful reports out of the box, but we love jazzy data and we know you do too! To help you dig in a little deeper, we've configured unique settings to provide extra information about your website visitors and how they interact with the content on your site. 

Buddy the elf smiling with the text, "I just love data. Data is my favorite."

Event Tracking and Reporting

Reports on events (visitor interactions with content) can be found in the Reports section of the left-hand menu under Behavior > Events.

To view event data for the categories listed below, go to Behavior > Events > Top Events and click on the Event Category to drill down.

Screenshot of the Top Events report in the Google Analytics interface.

Page Scroll Percent

Scroll tracking reports will show the number of visitors that have scrolled through and to a certain percent (25%, 50%, 75%, 100%) of the page length. Google Analytics records an event as each visitor reaches a certain percentage.

For example, as someone scrolls to 10% an event is recorded, and as they continue to 25% and then 50% two additional events are recorded. Rather than lumping these together into one 50% event, Google Analytics records three separate data points.

When viewing page scroll percent in event tracking reports, you will see information grouped in the following structure:

  • Event Category - Scroll Tracking
  • Event Action - 25%, 50%, 75%, 100%
  • Event Label -  (Page URL)

Video Play Percent

Video play percent reports will show the number of visitors that hit play on a non-autoplay video and watch through and to a certain percent of the total video duration. Google Analytics records an event as each visitor reaches a certain percentage.

For example, when someone hits play an event is recorded. When they watch the video to 10% an additional event is recorded. As they continue to 25% and then to 50%, two more events are recorded. Rather than lumping these together into one 50% event, Google Analytics records four separate data points.

When viewing video play percent in event tracking reports, you will see information grouped in the following structure:

  • Event Category - Videos
  • Event Action - Start, 10%, 25%, 50%, 75%, 95%, Complete
  • Event Label -  (Video Name)

Clicks

Click reports show data on the number of times a link is clicked coupled with information on the specific link as well as the type of content that included the link.

When viewing clicks in event tracking reports, you will see information grouped in the following structure:

  • Event Category - Click
  • Event Action - (Image, Button, Text)
  • Event Label -  (URL of link clicked)

Outbound Clicks

Outbound click reports show a subset of click events, providing data on the number of times a link is clicked that goes to a non-cmu.edu website.

When viewing outbound clicks in event tracking reports, you will see information grouped in the following structure:

  • Event Category - Outbound
  • Event Action - (Website domain of the link clicked)
  • Event Label -  (URL of link clicked)

Navigation Clicks

Navigation click reports show a subset of click events, providing data on the number of times a linked navigation item is clicked. The general location of the navigation item and the specific link clicked are also provided.

When viewing navigation clicks in event tracking reports, you will see information grouped in the following structure:

  • Event Category - Navigation
  • Event Action - (Header, Footer, Side)
  • Event Label -  (URL of link clicked)

Downloads

Reporting on downloads provides insight into the number of file downloads, coupled with information on the file type and the specific file downloaded.

When viewing downloads in event tracking reports, you will see information grouped in the following structure:

  • Event Category - Downloads
  • Event Action - (pdf, doc, xlsx, png, etc.)
  • Event Label -  (URL of the downloaded item)

Internal Site Search

Site search metrics offer powerful insights into how users are utilizing the search functionality on your site. Reports are available in the Google Analytics view corresponding with your site under Behavior > Site Search. Keep in mind that the data represents searches made from your site and does not include searches (both initial and subsequent) made while on other CMU sites.