Public Communication for Researchers Budget

FY2015 (July 1, 2014 - June 30, 2015)

Public perception of science affects us all: through the funding we get, the freedom and support to do our work, the policies that shape our lives. Public Communications for Researchers (PCR) is a professional development program for teaching graduate students how to talk to the public about their research and the nature of science. The program consists of a series of seminars and workshops taught by science journalists, media relations experts, and the Carnegie Science Center. Topics include explaining complexity without being complicated, addressing common misconceptions in science, and understanding your audience's needs, whether they are reporters, government officials, or grandmothers.

JFC Rep: Jalen Poteat (jalenw)

Summary

Requested
Expenditures $10,864.60
Capital $0.00
Revenue ($2,640.00)
Final $8,224.60
Recommended
Expenditures $10,395.00
Capital $0.00
Revenue ($4,210.00)
Final $6,185.00
Final
Expenditures $9,045.00
Capital $0.00
Revenue ($4,210.00)
Debt ($200.07)
Rollover ($0.00)
Total Subsidy $4,835.00
FY15 Starting Balance $4,634.93

Debt/Rollover Explanation:

Income and Revenue

Object Code Requested Recommended Final Description
Revenue-Outside Funding (-) $1,000.00 $1,000.00 $1,000.00

Funding from the CMU School of Computer Science (SCS). SCS has agreed to fund PCR with $1,000/year. We have received this funding for 2013-2014, and were assured by SCS administration that we can expect this funding to be repeated next year as well.

Revenue-Outside Funding (-) $500.00 $500.00 $500.00

Funding from other CMU departments (estimated). This funding would go towards offsetting Story Collider costs. This estimate is based on previous experience with departments (in particular ECE) being supportive of Story Collider, and funding the show with $500 in exchange for sponsor acknowledgement.

Revenue-Donations/Other Income (-) $300.00 $300.00 $300.00

Alumni donations (estimated). We are currently working with the Alumni Office to put together a fundraising strategy for PCR.

Revenue-Rental and Sales Income (-) $540.00 $540.00 $540.00

Selling mugs (36 mugs, $15/mug). The mugs will be created with JFC seed money (see below), and will cost $4.5/mug, giving us a return on investment of $10.5/mug, or $378/year. The initial seed money below actually covers 72 mugs (the minimum bulk order), and will thus cover two years worth of mugs.

Revenue-Rental and Sales Income (-) $300.00 $300.00 $300.00

Selling t-shirts (15 t-shirts, $20/t-shirt) The customized t-shirts will be created by the PCR team at the TechShop, using existing supplies. The JFC will cover the TechShop charge (a one time fee of $95) as seed money, giving a return on investment of $205.

Revenue-Fundraising Income (-) $0.00 $1,050.00 $1,050.00

None

Revenue to cover REX Theater costs and school bus shuttle.

Revenue-Fundraising Income (-) $0.00 $520.00 $520.00

None

The JFC will fund $100 per semester for food for rush/recruitment, $200 per semester for food at events, $5 per person per semester for food for general body meetings, and $15 per person per event for food at a cultural event, at a cap to 2 events.

Sub-Total -$2,640.00 -$4,210.00 -$4,210.00

Seminars and Workshops

Object Code Requested Recommended Final Description
Ops-Professional Services and Performers (+) $240.00 $240.00 $240.00

Speaker expenses for in-town PCR speakers ($30/speaker, 4 speakers/term, 2 terms). All PCR speakers volunteer their time and effort. In exchange, we strive to offer them a complimentary dinner after the seminar and cover other basic expenses such as parking fees.

Ops-Professional Services and Performers (+) $1,000.00 $1,000.00 $1,000.00

Speaker fees for one senior out-of-town PCR invited speaker. This rate is based on our experience inviting Ben Lillie and Erin Barker as speakers for our 'Telling Science Stories' seminar this year. Our estimate of one major out-of-town speaker per year matches our record in the first two years of functioning.

Ops-Professional Services and Performers (+) $300.00 $300.00 $300.00

Speaker fees for one student- or postdoc-level out-of-town PCR invited speaker. This rate is based on our experience inviting Bethany Brookshire as speaker for our 'Social Media for Science' seminar this year. Our estimate of one student out-of-town speaker per year also matches our record in the first two years of functioning.

Travel-Airfare Domestic (+) $800.00 $800.00 $800.00

Airfares for out-of-town speakers (2 speakers, $400/return flight/speaker).

Travel-Hotel and Lodging (+) $270.00 $270.00 $270.00

Hotels for out-of-town speakers (2 speakers, $135/night, 1 night/speaker). The cost is based on rate at SpringHill Suites Pittsburgh Southside Works.

Food-Refreshments for Events (+) $300.00 $300.00 $300.00

Snacks for PCR seminars & workshops ($30/workshop, 5 workshops/term, 2 terms). The estimate of $30/workshop is based on our experience in the last two years, and covers water bottles, soda, fruit (apples or bananas), and cookies (Oreos) for an average of 40 students / seminar. Given that our seminars generally run 2 hours and are highly intensive, we find it absolutely necessary to provide some snacks for our students to be able to focus well. The snacks we provide are the bare minimum.

Sub-Total $2,910.00 $2,910.00 $2,910.00

Regular Advertising

Object Code Requested Recommended Final Description
Ops-Advertising and Publicity (+) $110.00 $40.00 $40.00

Advertising at the beginning of term (@FedEx, 50 posters/term, 2 terms, $0.98/poster + cutting fee)

Sub-Total $110.00 $40.00 $40.00

PCR Blog

Object Code Requested Recommended Final Description
Ops-Operational Computing Expenses (+) $20.00 $20.00 $20.00

Domain registration fee for blog, based on Wordpress fees (http://en.support.wordpress.com/domains/register-domain/).

Ops-Advertising and Publicity (+) $110.00 $40.00 $40.00

Advertising the blog writing club (@FedEx, 50 posters/term, 2 terms, $0.98/poster + cutting fee)

Food-Refreshments for Events (+) $450.00 $450.00 $450.00

Snacks for weekly blog-writing meetings (12 meetings/term, 3 terms, $15/meeting) The PCR blog will be a collaborative project, where members of the blog-writing team will meet weekly to workshop new pieces for the blog. Providing snacks at these meetings (for an estimate of ~10-15 students) will make it more likely that students attend and that the project succeeds.

Sub-Total $580.00 $510.00 $510.00

PCR Science Cafe

Object Code Requested Recommended Final Description
Ops-Advertising and Publicity (+) $110.00 $40.00 $40.00

Advertising the science cafe at CMU (@FedEx, 50 posters/term, 2 terms, $0.98/poster + cutting fee)

Ops-Advertising and Publicity (+) $150.00 $40.00 $40.00

Advertising the science cafe outside CMU (@FedEx, 70 posters/term, 2 terms, $0.98/poster + cutting fee)

Ops-Professional Services and Performers (+) $150.00 $150.00 $150.00

Speaker expenses for Science Cafe speakers (complimentary drinks) ($7.5/speaker, 2 speakers/event, 10 events)

Sub-Total $410.00 $230.00 $230.00

PCR Retreats

Object Code Requested Recommended Final Description
Food Recruitment (+) $300.00 $200.00 $200.00

Food for bi-annual PCR retreat ($150/retreat, 2 retreats) The PCR retreat is our major recruitment event, held at the beginning of each term. The retreat is held at one of our private houses with a garden, and includes an improvisation and theatre games workshop, and a barbecue. It's a fantastic opportunity for new members to meet the PCR group, and become more involved in the organization. Our first retreat this fall already helped us recruit 5 new PCR officers. The $150 / retreat estimate is based on our expenses this fall, and covers barbecue food (meat and veggie burgers, vegetables, bread, fruit, water and soda) for approximately 30 people.

Food-Refreshments for Events (+) $30.00 $30.00 $30.00

Snacks for movie night social events during the summer ($15/event, 2 events)

Sub-Total $330.00 $230.00 $230.00

Story Collider Show

Object Code Requested Recommended Final Description
Ops-Program Expenses (+) $800.00 $800.00 $800.00

Return flights NYC - Pittsburgh ($400 / producer, 2 producers) The Story Collider show is co-produced by Ben Lillie and Erin Barker, both based in NYC. The $400/return flight fares are based on past costs from organizing Story Collider in Fall 2013.

Ops-Program Expenses (+) $680.00 $680.00 $680.00

Hotel rooms ($135.5/night, 2 nights Ben Lillie + 3 nights Erin Barker) The number of nights is determined as follows: 1 night for pre-show rehearsals (Erin only), 1 night for the show, 1 night for the post-show storytelling workshop at CMU. The prices are based on past costs at the SpringHill Suites hotel in Pittsburgh, discounted rates obtained through the Machine Learning Department.

Ops-Rental Facilities (+) $750.00 $750.00 $750.00

Venue fees for Rex Theatre, South Side. Rex is one of the best show venues in Pittsburgh, and is a fantastic fit for the Story Collider event since the event aims to reach a general Pittsburgh audience. The venue fits 200 people, and rental comes with all equipment, ticket sales, security, etc. The price is as quoted by Rex, and was negotiated down from $1500.

Ops-Professional Services and Performers (+) $2,000.00 $2,000.00 $2,000.00

Speaker fees for the two Story Collider producers: Ben Lillie and Erin Barker (already negotiated). The speaker fees include all production costs for the show: creating advertising material, interviewing speakers for the show, working with the chosen speakers to craft their stories, and running the show the day of. The fees also cover a 4h seminar + workshop on storytelling, to be held at CMU and open to the entire student population.

Ops-Advertising and Publicity (+) $55.00 $40.00 $40.00

Advertising Story Collider at CMU (@FedEx, 50 posters/term, 2 terms, $0.98/poster + cutting fee)

Ops-Advertising and Publicity (+) $74.60 $40.00 $40.00

Advertising Story Collider outside CMU (@FedEx, 70 posters/term, 2 terms, $0.98/poster + cutting fee)

Ops-Advertising and Publicity (+) $96.00 $96.00 $96.00

Lawn signs at CMU (@FedEx, $32/sign, 3 signs)

Travel-Professional Vehicle Services (+) $300.00 $300.00 $300.00

Rental fees for one school bus to provide a shuttle service from CMU to Rex on the evening of the show. The fee is based on quote from ROENIGK INC, one of the recommended CMU bus rental companies.

Sub-Total $4,755.60 $4,706.00 $4,706.00

PCR Merchandise

Object Code Requested Recommended Final Description
Ops-General Supplies (+) $95.00 $95.00 $95.00

TechShop access cost for 1 month. TechShop access would allow us to create PCR-branded t-shirts. We already have personal supplies (t-shirts, paint, other necessary tools) for 15 t-shirts, and would like to experiment with creating custom t-shirts and selling them for fund-raising.

Ops-General Supplies (+) $324.00 $324.00 $324.00

Custom mugs (Creative Branding Solutions, 72 mugs package, $90 set-up charge, $3.25/mug). Final cost per mug is $4.5, which easily allows us to sell the mugs for profit as a source of income.

Ops-Charges, Fees and Fines (+) $1,350.00 $1,350.00

Appealed amount

Sub-Total $1,769.00 $1,769.00 $419.00

By Object Code

Object Code Requested Recommended Final Description
Food Recruitment (+) $300.00 $200.00 $200.00 Food for bi-annual PCR retreat ($150/retreat, 2 retreats) The PCR retreat is our major recruitment event, held at the beginning of each term. The retreat is held at one of our private houses with a garden, and includes an improvisation and theatre games workshop, and a barbecue. It's a fantastic opportunity for new members to meet the PCR group, and become more involved in the organization. Our first retreat this fall already helped us recruit 5 new PCR officers. The $150 / retreat estimate is based on our expenses this fall, and covers barbecue food (meat and veggie burgers, vegetables, bread, fruit, water and soda) for approximately 30 people.
Food-Refreshments for Events (+) $300.00 $300.00 $300.00 Snacks for PCR seminars & workshops ($30/workshop, 5 workshops/term, 2 terms). The estimate of $30/workshop is based on our experience in the last two years, and covers water bottles, soda, fruit (apples or bananas), and cookies (Oreos) for an average of 40 students / seminar. Given that our seminars generally run 2 hours and are highly intensive, we find it absolutely necessary to provide some snacks for our students to be able to focus well. The snacks we provide are the bare minimum.
Food-Refreshments for Events (+) $450.00 $450.00 $450.00 Snacks for weekly blog-writing meetings (12 meetings/term, 3 terms, $15/meeting) The PCR blog will be a collaborative project, where members of the blog-writing team will meet weekly to workshop new pieces for the blog. Providing snacks at these meetings (for an estimate of ~10-15 students) will make it more likely that students attend and that the project succeeds.
Food-Refreshments for Events (+) $30.00 $30.00 $30.00 Snacks for movie night social events during the summer ($15/event, 2 events)
Ops-Advertising and Publicity (+) $110.00 $40.00 $40.00 Advertising at the beginning of term (@FedEx, 50 posters/term, 2 terms, $0.98/poster + cutting fee)
Ops-Advertising and Publicity (+) $110.00 $40.00 $40.00 Advertising the blog writing club (@FedEx, 50 posters/term, 2 terms, $0.98/poster + cutting fee)
Ops-Advertising and Publicity (+) $110.00 $40.00 $40.00 Advertising the science cafe at CMU (@FedEx, 50 posters/term, 2 terms, $0.98/poster + cutting fee)
Ops-Advertising and Publicity (+) $150.00 $40.00 $40.00 Advertising the science cafe outside CMU (@FedEx, 70 posters/term, 2 terms, $0.98/poster + cutting fee)
Ops-Advertising and Publicity (+) $55.00 $40.00 $40.00 Advertising Story Collider at CMU (@FedEx, 50 posters/term, 2 terms, $0.98/poster + cutting fee)
Ops-Advertising and Publicity (+) $74.60 $40.00 $40.00 Advertising Story Collider outside CMU (@FedEx, 70 posters/term, 2 terms, $0.98/poster + cutting fee)
Ops-Advertising and Publicity (+) $96.00 $96.00 $96.00 Lawn signs at CMU (@FedEx, $32/sign, 3 signs)
Ops-Charges, Fees and Fines (+) $1,350.00 $1,350.00 Appealed amount
Ops-General Supplies (+) $95.00 $95.00 $95.00 TechShop access cost for 1 month. TechShop access would allow us to create PCR-branded t-shirts. We already have personal supplies (t-shirts, paint, other necessary tools) for 15 t-shirts, and would like to experiment with creating custom t-shirts and selling them for fund-raising.
Ops-General Supplies (+) $324.00 $324.00 $324.00 Custom mugs (Creative Branding Solutions, 72 mugs package, $90 set-up charge, $3.25/mug). Final cost per mug is $4.5, which easily allows us to sell the mugs for profit as a source of income.
Ops-Operational Computing Expenses (+) $20.00 $20.00 $20.00 Domain registration fee for blog, based on Wordpress fees (http://en.support.wordpress.com/domains/register-domain/).
Ops-Professional Services and Performers (+) $240.00 $240.00 $240.00 Speaker expenses for in-town PCR speakers ($30/speaker, 4 speakers/term, 2 terms). All PCR speakers volunteer their time and effort. In exchange, we strive to offer them a complimentary dinner after the seminar and cover other basic expenses such as parking fees.
Ops-Professional Services and Performers (+) $1,000.00 $1,000.00 $1,000.00 Speaker fees for one senior out-of-town PCR invited speaker. This rate is based on our experience inviting Ben Lillie and Erin Barker as speakers for our 'Telling Science Stories' seminar this year. Our estimate of one major out-of-town speaker per year matches our record in the first two years of functioning.
Ops-Professional Services and Performers (+) $300.00 $300.00 $300.00 Speaker fees for one student- or postdoc-level out-of-town PCR invited speaker. This rate is based on our experience inviting Bethany Brookshire as speaker for our 'Social Media for Science' seminar this year. Our estimate of one student out-of-town speaker per year also matches our record in the first two years of functioning.
Ops-Professional Services and Performers (+) $150.00 $150.00 $150.00 Speaker expenses for Science Cafe speakers (complimentary drinks) ($7.5/speaker, 2 speakers/event, 10 events)
Ops-Professional Services and Performers (+) $2,000.00 $2,000.00 $2,000.00 Speaker fees for the two Story Collider producers: Ben Lillie and Erin Barker (already negotiated). The speaker fees include all production costs for the show: creating advertising material, interviewing speakers for the show, working with the chosen speakers to craft their stories, and running the show the day of. The fees also cover a 4h seminar + workshop on storytelling, to be held at CMU and open to the entire student population.
Ops-Program Expenses (+) $800.00 $800.00 $800.00 Return flights NYC - Pittsburgh ($400 / producer, 2 producers) The Story Collider show is co-produced by Ben Lillie and Erin Barker, both based in NYC. The $400/return flight fares are based on past costs from organizing Story Collider in Fall 2013.
Ops-Program Expenses (+) $680.00 $680.00 $680.00 Hotel rooms ($135.5/night, 2 nights Ben Lillie + 3 nights Erin Barker) The number of nights is determined as follows: 1 night for pre-show rehearsals (Erin only), 1 night for the show, 1 night for the post-show storytelling workshop at CMU. The prices are based on past costs at the SpringHill Suites hotel in Pittsburgh, discounted rates obtained through the Machine Learning Department.
Ops-Rental Facilities (+) $750.00 $750.00 $750.00 Venue fees for Rex Theatre, South Side. Rex is one of the best show venues in Pittsburgh, and is a fantastic fit for the Story Collider event since the event aims to reach a general Pittsburgh audience. The venue fits 200 people, and rental comes with all equipment, ticket sales, security, etc. The price is as quoted by Rex, and was negotiated down from $1500.
Revenue-Donations/Other Income (-) $300.00 $300.00 $300.00 Alumni donations (estimated). We are currently working with the Alumni Office to put together a fundraising strategy for PCR.
Revenue-Fundraising Income (-) $0.00 $1,050.00 $1,050.00 None
Revenue-Fundraising Income (-) $0.00 $520.00 $520.00 None
Revenue-Outside Funding (-) $1,000.00 $1,000.00 $1,000.00 Funding from the CMU School of Computer Science (SCS). SCS has agreed to fund PCR with $1,000/year. We have received this funding for 2013-2014, and were assured by SCS administration that we can expect this funding to be repeated next year as well.
Revenue-Outside Funding (-) $500.00 $500.00 $500.00 Funding from other CMU departments (estimated). This funding would go towards offsetting Story Collider costs. This estimate is based on previous experience with departments (in particular ECE) being supportive of Story Collider, and funding the show with $500 in exchange for sponsor acknowledgement.
Revenue-Rental and Sales Income (-) $540.00 $540.00 $540.00 Selling mugs (36 mugs, $15/mug). The mugs will be created with JFC seed money (see below), and will cost $4.5/mug, giving us a return on investment of $10.5/mug, or $378/year. The initial seed money below actually covers 72 mugs (the minimum bulk order), and will thus cover two years worth of mugs.
Revenue-Rental and Sales Income (-) $300.00 $300.00 $300.00 Selling t-shirts (15 t-shirts, $20/t-shirt) The customized t-shirts will be created by the PCR team at the TechShop, using existing supplies. The JFC will cover the TechShop charge (a one time fee of $95) as seed money, giving a return on investment of $205.
Travel-Airfare Domestic (+) $800.00 $800.00 $800.00 Airfares for out-of-town speakers (2 speakers, $400/return flight/speaker).
Travel-Hotel and Lodging (+) $270.00 $270.00 $270.00 Hotels for out-of-town speakers (2 speakers, $135/night, 1 night/speaker). The cost is based on rate at SpringHill Suites Pittsburgh Southside Works.
Travel-Professional Vehicle Services (+) $300.00 $300.00 $300.00 Rental fees for one school bus to provide a shuttle service from CMU to Rex on the evening of the show. The fee is based on quote from ROENIGK INC, one of the recommended CMU bus rental companies.

By Ocode

Requested
Food Recruitment $300.00
Food-Refreshments for Events $780.00
Ops-Advertising and Publicity $705.60
Ops-Charges, Fees and Fines $1,350.00
Ops-General Supplies $419.00
Ops-Operational Computing Expenses $20.00
Ops-Professional Services and Performers $3,690.00
Ops-Program Expenses $1,480.00
Ops-Rental Facilities $750.00
Revenue-Donations/Other Income $300.00
Revenue-Fundraising Income $0.00
Revenue-Outside Funding $1,500.00
Revenue-Rental and Sales Income $840.00
Travel-Airfare Domestic $800.00
Travel-Hotel and Lodging $270.00
Travel-Professional Vehicle Services $300.00
Recommended
Food Recruitment $200.00
Food-Refreshments for Events $780.00
Ops-Advertising and Publicity $336.00
Ops-Charges, Fees and Fines $1,350.00
Ops-General Supplies $419.00
Ops-Operational Computing Expenses $20.00
Ops-Professional Services and Performers $3,690.00
Ops-Program Expenses $1,480.00
Ops-Rental Facilities $750.00
Revenue-Donations/Other Income $300.00
Revenue-Fundraising Income $1,570.00
Revenue-Outside Funding $1,500.00
Revenue-Rental and Sales Income $840.00
Travel-Airfare Domestic $800.00
Travel-Hotel and Lodging $270.00
Travel-Professional Vehicle Services $300.00
Final
Food Recruitment $200.00
Food-Refreshments for Events $780.00
Ops-Advertising and Publicity $336.00
Ops-Charges, Fees and Fines $0.00
Ops-General Supplies $419.00
Ops-Operational Computing Expenses $20.00
Ops-Professional Services and Performers $3,690.00
Ops-Program Expenses $1,480.00
Ops-Rental Facilities $750.00
Revenue-Donations/Other Income $300.00
Revenue-Fundraising Income $1,570.00
Revenue-Outside Funding $1,500.00
Revenue-Rental and Sales Income $840.00
Travel-Airfare Domestic $800.00
Travel-Hotel and Lodging $270.00
Travel-Professional Vehicle Services $300.00

Summary

Requested
Expenditures $10,864.60
Capital $0.00
Revenue ($2,640.00)
Final $8,224.60
Recommended
Expenditures $10,395.00
Capital $0.00
Revenue ($4,210.00)
Final $6,185.00
Final
Expenditures $9,045.00
Capital $0.00
Revenue ($4,210.00)
Debt ($200.07)
Rollover ($0.00)
Total Subsidy $4,835.00
FY15 Starting Balance $4,634.93

Debt/Rollover Explanation: