Undergraduate Marketing Organization Budget

FY2011 (July 1, 2010 - June 30, 2011)

Purpose: 1.To increase awareness about marketing and the UMO on campus. 2.To promote the marketing program at Carnegie Mellon University to both students, other Universities, the Pittsburgh Community, and professional recruiters. 3.To develop student interest in various sectors of the marketing world. 4.To provide students with marketing interests great internship opportunities, increased corporate interest, and a way to utilize their skills to gain experience in the field.

JFC Rep:

Summary

Requested
Expenditures $13,052.66
Capital $0.00
Revenue ($8,000.00)
Final $5,052.66
Recommended
Expenditures $10,022.66
Capital $0.00
Revenue ($8,200.00)
Final $1,822.66
Final
Expenditures $10,022.66
Capital $0.00
Revenue ($8,200.00)
Debt ($0.00)
Rollover ($0.00)
Total Subsidy $1,822.66
FY11 Starting Balance $1,822.66

Revenue

Object Code Requested Recommended Final Description
Agency Funding (-) $2,500.00 $2,500.00 $2,500.00

Tepper School Funding

Donations/Contributions (-) $1,300.00 $1,300.00 $1,300.00

Student Contributions Towards New Orleans Trip ($100 per student)

Agency Funding (-) $200.00 $200.00 $200.00

Tepper Refreshment Funding

Donations/Contributions (-) $1,500.00 $1,500.00 $1,500.00

Student Fundraising Towards New Orleans Trip

Agency Funding (-) $1,500.00 $1,500.00 $1,500.00

Corporate Sponsorship from External Sponsors towards New Orleans Trip

Agency Funding (-) $1,000.00 $1,000.00 $1,000.00

Community Service Grant from AMA

Other Sales (-) $0.00 $200.00 $200.00

Student contributions for T-shirts

Sub-Total -$8,000.00 -$8,200.00 -$8,200.00

Community Service Project

Object Code Requested Recommended Final Description
Advertising Public Relations (+) $150.00 $150.00 $150.00

Advertising for Major Service Events

Other Supplies (+) $450.00 $450.00 $450.00

Event Operation/Supply Costs (Food, Supplies, Tech, etc.)

Advertising Public Relations (+) $400.00 $400.00 $400.00

Event Promotions (Primarily T-Shirts for Committee)

Sub-Total $1,000.00 $1,000.00 $1,000.00

Fall Activities Fair

Object Code Requested Recommended Final Description
Advertising Public Relations (+) $26.40 $26.40 $26.40

Flyers/Posters and Materials for Activities Fair Table

Office Supplies (+) $100.00 $30.00 $30.00

Promotional Items for Activities Fair Recruitment (UMO Mugs and Pens) that will be used in Spring Activities Fair and throughout the semester

Sub-Total $126.40 $56.40 $56.40

Spring Activities Fair

Object Code Requested Recommended Final Description
Advertising Public Relations (+) $23.20 $23.20 $23.20

Flyers/Posters and Advertising Materials for Activities Fair Table

Sub-Total $23.20 $23.20 $23.20

Marketing Week -- Banner

Object Code Requested Recommended Final Description
Equipment Maint Contracts (+) $151.26 $151.26 $151.26

FMS Banner Hanging Fees

Sub-Total $151.26 $151.26 $151.26

Marketing Week -- Kickoff Event (Monday)

Object Code Requested Recommended Final Description
Refreshments (+) $50.00 $50.00 $50.00

Rita's Ice for Attendees (Traditionally have this for the event)

Advertising Public Relations (+) $5.00 $5.00 $5.00

Advertising Posters for Our Kickoff Event

Sub-Total $55.00 $55.00 $55.00

Marketing Week -- Guest Speaker Event (Tuesday)

Object Code Requested Recommended Final Description
Refreshments (+) $25.00 $25.00 $25.00

Food for Attendees (Typically Pizza)

Advertising Public Relations (+) $5.00 $5.00 $5.00

Advertising for Event

Sub-Total $30.00 $30.00 $30.00

Marketing Week -- Marketing Panel Event (Wednesday)

Object Code Requested Recommended Final Description
Campus Dining Services (+) $45.00 $45.00 $45.00

Food and Snacks for Networking Event that Follows Panel Event

Advertising Public Relations (+) $5.00 $5.00 $5.00

Advertising Cross-Campus for Panel Event (Centerpiece Event)

Sub-Total $50.00 $50.00 $50.00

Marketing Week -- Member Game Event (Thursday)

Object Code Requested Recommended Final Description
Advertising Public Relations (+) $5.00 $5.00 $5.00

Advertising for Game Event

Sub-Total $5.00 $5.00 $5.00

Marketing Week -- Student Workshop Event (Friday)

Object Code Requested Recommended Final Description
Other Supplies (+) $15.00 $15.00 $15.00

Supplies for the Event (First done this past year and event was focused on teaching organizations to chalk, hence supply costs -- similar events planned for future years as event was very successful)

Sub-Total $15.00 $15.00 $15.00

Marketing Week -- Creative Competition (Week-Long Event)

Object Code Requested Recommended Final Description
Advertising Public Relations (+) $5.00 $5.00 $5.00

Advertising for this Event (All requests for Marketing Week advertising include costs for individual event posters and single Marketing Week posters)

Sub-Total $5.00 $5.00 $5.00

Marketing Week -- Fence Painting (Sunday)

Object Code Requested Recommended Final Description
Other Supplies (+) $70.00 $70.00 $70.00

Fence Paint and Paint Brushes (Paint will be primary expenditure in future years)

Sub-Total $70.00 $70.00 $70.00

Fall Guest Speaker 1

Object Code Requested Recommended Final Description
Advertising Public Relations (+) $5.00 $5.00 $5.00

Advertising for Guest Speaker

Refreshments (+) $20.00 $20.00 $20.00

Food for Attendees (Typically Pizza)

Sub-Total $25.00 $25.00 $25.00

Fall Guest Speaker 2

Object Code Requested Recommended Final Description
Advertising Public Relations (+) $5.00 $5.00 $5.00

Advertising for Guest Speaker

Refreshments (+) $20.00 $20.00 $20.00

Food for Attendees (Typically Pizza)

Sub-Total $25.00 $25.00 $25.00

Spring Guest Speaker 1

Object Code Requested Recommended Final Description
Advertising Public Relations (+) $5.00 $5.00 $5.00

Advertising for Guest Speaker

Refreshments (+) $20.00 $20.00 $20.00

Food for Attendees (Typically Pizza)

Sub-Total $25.00 $25.00 $25.00

Spring Guest Speaker 2

Object Code Requested Recommended Final Description
Advertising Public Relations (+) $5.00 $5.00 $5.00

Advertising for Guest Speaker

Refreshments (+) $20.00 $20.00 $20.00

Food for Attendees (Typically Pizza)

Sub-Total $25.00 $25.00 $25.00

UMO Date Auction

Object Code Requested Recommended Final Description
Equipment Maint Contracts (+) $50.00 $50.00 $50.00

AB Tech Setup Fees

Advertising Public Relations (+) $15.00 $15.00 $15.00

Advertising for Date Auction (Biggest fundraiser so we table and do much more advertising than any other event)

Sub-Total $65.00 $65.00 $65.00

UMO Company Headquarter Visits (1 per semester)

Object Code Requested Recommended Final Description
Advertising Public Relations (+) $10.00 $10.00 $10.00

Posters for the Event (Transportation has been supplied by the Career Center as long as we advertise the event)

Sub-Total $10.00 $10.00 $10.00

UMO Newsletter (2 per semester)

Object Code Requested Recommended Final Description
Printing & Publishing External (+) $42.80 $42.80 $42.80

Printing Costs of Newspaper (Costs represent minimum printing costs, as we have made an effort to be as green as possible)

Sub-Total $42.80 $42.80 $42.80

UMO Corporate Sponsorship Initiatives

Object Code Requested Recommended Final Description
Printing & Publishing External (+) $75.00 $75.00 $75.00

Prining Costs for Sponsorship Packets (to send to external company sponsors)

Sub-Total $75.00 $75.00 $75.00

Fall Professional Development Tutorial

Object Code Requested Recommended Final Description
Advertising Public Relations (+) $15.00 $0.00 $0.00

Ongoing Advertising Costs (Tutorial is spread out over several weeks and need to continue advertising throughout period)

cut event since it is not taught by professionals

Refreshments (+) $25.00 $0.00 $0.00

Small snacks available at each meeting

Sub-Total $40.00 $0.00 $0.00

Spring Case Competition

Object Code Requested Recommended Final Description
Refreshments (+) $25.00 $25.00 $25.00

Lunch provided for competitors and judges

Office Supplies (+) $40.00 $0.00 $0.00

Gifts for Judges of the Event

we do not fund gifts for non-students

Advertising Public Relations (+) $12.00 $12.00 $12.00

Cross-Campus Advertising to Recruit Teams to Register

Sub-Total $77.00 $37.00 $37.00

General Body Meetings (2 per semester)

Object Code Requested Recommended Final Description
Refreshments (+) $100.00 $50.00 $50.00

Food for Each GBM ($25 per event, typically pizza)

Advertising Public Relations (+) $20.00 $20.00 $20.00

Advertising for Each GBM Event ($5 per event)

Sub-Total $120.00 $70.00 $70.00

AMA International Collegiate Conference in New Orleans

Object Code Requested Recommended Final Description
Airfare Domestic (+) $4,550.00 $3,640.00 $3,640.00

Airfare for Students to and from New Orleans (13 students)

should be able to find tickets for ~$280/person

Other Supplies (+) $500.00 $500.00 $500.00

Cost to setup and run our exhibit during the Chapter Booth Session (First night of conference)

Lodging Domestic (+) $3,200.00 $1,440.00 $1,440.00

Hotel Stay in New Orleans (4 nights, 4 rooms, for 13 students)

$90/room/night

Conference/Tournament Reg Domestic (+) $2,262.00 $2,262.00 $2,262.00

Registration for 13 Students at New Orleans Conference (13 students)

Student Programs-Other Expense (+) $200.00 $200.00 $200.00

T-Shirts for the Board for Chapter T-Shirt Display and Exchange Exhibit (Second Night of Conference)

Sub-Total $10,712.00 $8,042.00 $8,042.00

Marketing Symposium Conference Event

Object Code Requested Recommended Final Description
Refreshments (+) $200.00 $100.00 $100.00

Lunch and Refreshments for All Attendees

Advertising Public Relations (+) $20.00 $20.00 $20.00

Cross-Campus Advertising For Event (Planning to Hold At Least One Month in Advance)

Office Supplies (+) $60.00 $0.00 $0.00

Gifts for All Speakers at Event (6 Speakers, $10 per speaker)

we do not fund gifts for non-students

Sub-Total $280.00 $120.00 $120.00

By Object Code

Object Code Requested Recommended Final Description
Advertising Public Relations (+) $150.00 $150.00 $150.00 Advertising for Major Service Events
Advertising Public Relations (+) $400.00 $400.00 $400.00 Event Promotions (Primarily T-Shirts for Committee)
Advertising Public Relations (+) $26.40 $26.40 $26.40 Flyers/Posters and Materials for Activities Fair Table
Advertising Public Relations (+) $23.20 $23.20 $23.20 Flyers/Posters and Advertising Materials for Activities Fair Table
Advertising Public Relations (+) $5.00 $5.00 $5.00 Advertising Posters for Our Kickoff Event
Advertising Public Relations (+) $5.00 $5.00 $5.00 Advertising for Event
Advertising Public Relations (+) $5.00 $5.00 $5.00 Advertising Cross-Campus for Panel Event (Centerpiece Event)
Advertising Public Relations (+) $5.00 $5.00 $5.00 Advertising for Game Event
Advertising Public Relations (+) $12.00 $12.00 $12.00 Cross-Campus Advertising to Recruit Teams to Register
Advertising Public Relations (+) $5.00 $5.00 $5.00 Advertising for this Event (All requests for Marketing Week advertising include costs for individual event posters and single Marketing Week posters)
Advertising Public Relations (+) $5.00 $5.00 $5.00 Advertising for Guest Speaker
Advertising Public Relations (+) $5.00 $5.00 $5.00 Advertising for Guest Speaker
Advertising Public Relations (+) $5.00 $5.00 $5.00 Advertising for Guest Speaker
Advertising Public Relations (+) $5.00 $5.00 $5.00 Advertising for Guest Speaker
Advertising Public Relations (+) $15.00 $15.00 $15.00 Advertising for Date Auction (Biggest fundraiser so we table and do much more advertising than any other event)
Advertising Public Relations (+) $10.00 $10.00 $10.00 Posters for the Event (Transportation has been supplied by the Career Center as long as we advertise the event)
Advertising Public Relations (+) $15.00 $0.00 $0.00 Ongoing Advertising Costs (Tutorial is spread out over several weeks and need to continue advertising throughout period)
Advertising Public Relations (+) $20.00 $20.00 $20.00 Advertising for Each GBM Event ($5 per event)
Advertising Public Relations (+) $20.00 $20.00 $20.00 Cross-Campus Advertising For Event (Planning to Hold At Least One Month in Advance)
Agency Funding (-) $2,500.00 $2,500.00 $2,500.00 Tepper School Funding
Agency Funding (-) $200.00 $200.00 $200.00 Tepper Refreshment Funding
Agency Funding (-) $1,500.00 $1,500.00 $1,500.00 Corporate Sponsorship from External Sponsors towards New Orleans Trip
Agency Funding (-) $1,000.00 $1,000.00 $1,000.00 Community Service Grant from AMA
Airfare Domestic (+) $4,550.00 $3,640.00 $3,640.00 Airfare for Students to and from New Orleans (13 students)
Campus Dining Services (+) $45.00 $45.00 $45.00 Food and Snacks for Networking Event that Follows Panel Event
Conference/Tournament Reg Domestic (+) $2,262.00 $2,262.00 $2,262.00 Registration for 13 Students at New Orleans Conference (13 students)
Donations/Contributions (-) $1,300.00 $1,300.00 $1,300.00 Student Contributions Towards New Orleans Trip ($100 per student)
Donations/Contributions (-) $1,500.00 $1,500.00 $1,500.00 Student Fundraising Towards New Orleans Trip
Equipment Maint Contracts (+) $151.26 $151.26 $151.26 FMS Banner Hanging Fees
Equipment Maint Contracts (+) $50.00 $50.00 $50.00 AB Tech Setup Fees
Lodging Domestic (+) $3,200.00 $1,440.00 $1,440.00 Hotel Stay in New Orleans (4 nights, 4 rooms, for 13 students)
Office Supplies (+) $100.00 $30.00 $30.00 Promotional Items for Activities Fair Recruitment (UMO Mugs and Pens) that will be used in Spring Activities Fair and throughout the semester
Office Supplies (+) $40.00 $0.00 $0.00 Gifts for Judges of the Event
Office Supplies (+) $60.00 $0.00 $0.00 Gifts for All Speakers at Event (6 Speakers, $10 per speaker)
Other Sales (-) $0.00 $200.00 $200.00 Student contributions for T-shirts
Other Supplies (+) $450.00 $450.00 $450.00 Event Operation/Supply Costs (Food, Supplies, Tech, etc.)
Other Supplies (+) $15.00 $15.00 $15.00 Supplies for the Event (First done this past year and event was focused on teaching organizations to chalk, hence supply costs -- similar events planned for future years as event was very successful)
Other Supplies (+) $70.00 $70.00 $70.00 Fence Paint and Paint Brushes (Paint will be primary expenditure in future years)
Other Supplies (+) $500.00 $500.00 $500.00 Cost to setup and run our exhibit during the Chapter Booth Session (First night of conference)
Printing & Publishing External (+) $42.80 $42.80 $42.80 Printing Costs of Newspaper (Costs represent minimum printing costs, as we have made an effort to be as green as possible)
Printing & Publishing External (+) $75.00 $75.00 $75.00 Prining Costs for Sponsorship Packets (to send to external company sponsors)
Refreshments (+) $50.00 $50.00 $50.00 Rita's Ice for Attendees (Traditionally have this for the event)
Refreshments (+) $25.00 $25.00 $25.00 Lunch provided for competitors and judges
Refreshments (+) $25.00 $25.00 $25.00 Food for Attendees (Typically Pizza)
Refreshments (+) $20.00 $20.00 $20.00 Food for Attendees (Typically Pizza)
Refreshments (+) $20.00 $20.00 $20.00 Food for Attendees (Typically Pizza)
Refreshments (+) $20.00 $20.00 $20.00 Food for Attendees (Typically Pizza)
Refreshments (+) $20.00 $20.00 $20.00 Food for Attendees (Typically Pizza)
Refreshments (+) $100.00 $50.00 $50.00 Food for Each GBM ($25 per event, typically pizza)
Refreshments (+) $25.00 $0.00 $0.00 Small snacks available at each meeting
Refreshments (+) $200.00 $100.00 $100.00 Lunch and Refreshments for All Attendees
Student Programs-Other Expense (+) $200.00 $200.00 $200.00 T-Shirts for the Board for Chapter T-Shirt Display and Exchange Exhibit (Second Night of Conference)

By Ocode

Requested
Advertising Public Relations $736.60
Agency Funding $5,200.00
Airfare Domestic $4,550.00
Campus Dining Services $45.00
Conference/Tournament Reg Domestic $2,262.00
Donations/Contributions $2,800.00
Equipment Maint Contracts $201.26
Lodging Domestic $3,200.00
Office Supplies $200.00
Other Sales $0.00
Other Supplies $1,035.00
Printing & Publishing External $117.80
Refreshments $505.00
Student Programs-Other Expense $200.00
Recommended
Advertising Public Relations $721.60
Agency Funding $5,200.00
Airfare Domestic $3,640.00
Campus Dining Services $45.00
Conference/Tournament Reg Domestic $2,262.00
Donations/Contributions $2,800.00
Equipment Maint Contracts $201.26
Lodging Domestic $1,440.00
Office Supplies $30.00
Other Sales $200.00
Other Supplies $1,035.00
Printing & Publishing External $117.80
Refreshments $330.00
Student Programs-Other Expense $200.00
Final
Advertising Public Relations $721.60
Agency Funding $5,200.00
Airfare Domestic $3,640.00
Campus Dining Services $45.00
Conference/Tournament Reg Domestic $2,262.00
Donations/Contributions $2,800.00
Equipment Maint Contracts $201.26
Lodging Domestic $1,440.00
Office Supplies $30.00
Other Sales $200.00
Other Supplies $1,035.00
Printing & Publishing External $117.80
Refreshments $330.00
Student Programs-Other Expense $200.00

Summary

Requested
Expenditures $13,052.66
Capital $0.00
Revenue ($8,000.00)
Final $5,052.66
Recommended
Expenditures $10,022.66
Capital $0.00
Revenue ($8,200.00)
Final $1,822.66
Final
Expenditures $10,022.66
Capital $0.00
Revenue ($8,200.00)
Debt ($0.00)
Rollover ($0.00)
Total Subsidy $1,822.66
FY11 Starting Balance $1,822.66