Rebecca Choltco

Assistant Vice Provost for Enrollment Marketing & Communications

Bio

As the Assistant Vice Provost for Enrollment Marketing & Communications, Becky Choltco provides strategic leadership for the university's comprehensive enrollment marketing, communications, and visitor experience initiatives in support of undergraduate and graduate enrollment goals. Becky serves as a member of the Division of Enrollment Management executive leadership team and partners closely with the university's central marketing and communications division, academic colleges, and student-facing units across the institution.

Becky leads the development and execution of a unified, data-informed enrollment marketing and communications strategy that strengthens CMU's competitive position and supports the full student enrollment lifecycle — from early prospect awareness through application, admission, yield, onboarding and continued student engagement. She provides executive oversight for integrated marketing, communications, content strategy, digital engagement, enrollment campaigns, print publications, web, social media, video, campus tours, and visitor experiences that advance institutional priorities and support student success.

Becky leads a high-performing and growing Enrollment Marketing & Communications team responsible for delivering more than 2,000 strategic marketing and communications projects annually in support of undergraduate recruitment, enrollment and retention. Her team oversees institution-wide enrollment marketing efforts across multiple channels that help influence the enrollment and retention.

Rebecca also provides strategic leadership for the Coulter Welcome Center, Carnegie Mellon's primary visitor engagement hub, ensuring a best-in-class campus visit experience for thousands of prospective students and families each year. Through campus tours, information sessions, special events, and the university's Tartan Ambassador program, she works to create meaningful experiences that reflect CMU's distinctive strengths and foster a sense of connection and belonging among future students.

With over two decades of experience in strategic communications, marketing, journalism, public relations and higher education, Becky has built a career focused on creating compelling, audience-centered communications that drive engagement and informed decision-making. She is recognized for her collaborative leadership, strategic vision, and ability to align marketing and communications initiatives with institutional goals to achieve measurable enrollment outcomes.

Prior to joining Carnegie Mellon as an Assistant Director in 2006, Becky managed communications initiatives and served as assistant editor for publications at the Allegheny County Bar Association. Earlier in her career, she worked as a reporter, writer, and copy editor for several regional news and media outlets, where she developed a lifelong passion for storytelling and audience engagement.

Becky earned a bachelor's degree in Communications and Journalism from the University of Pittsburgh. She is a member of the American Marketing Association and the Public Relations Society of America.

Becky resides in the Pittsburgh area with her husband, Kris, and their dogs, Rooney and River.