Associate Professor of English
Department of English
Carnegie Mellon University
Baker Hall 259
5000 Forbes Avenue
Pittsburgh, PA 15213-3890
My research draws on theories of rhetoric, discourse, and multimodality to critically examine how powerful agents use language (and other symbols) to generate support for war. The focal point of my research is "intertextual rhetoric"—that is, rhetoric that operates across texts and across time. For a long time, I have been interested in how U.S. presidents rearticulate generic rhetorical strategies to manipulate the public and draw the country into hostilities. Recently, I have also focused on the ways that media institutions recontextualize and modify the claims of political leaders during the run-up to war—often enhancing the "call-to-arms message." My forthcoming book, Intertextuality and the 24-Hour News Cycle, examines how Colin Powell's 2003 address to the United Nations was reported (and reformulated) by newspapers, internet news outlets, and television news networks. Currently, I am working on a new research monograph that examines propaganda in the Persian Gulf War and the "War on Terror." When I am not studying the mystifying language of war, I find some much-needed peace—at home with my wife and two daughters.
EducationPh.D., Kent State University
M.A., Kent State University
B.A., Canisius College
Oddo, J. (2014). Intertextuality and the 24-hour news cycle: A day in the
rhetorical life of Colin Powell's U.N. address. Michigan State University Press.
Rhetoric & Public Affairs Series.
Oddo, J. (2014). Variation and continuity in intertextual rhetoric: From the
'war on terror' to the 'struggle against violent extremism.' Journal of Language and
Oddo, J. (2013) Discourse-based methods across texts and semiotic modes: Three tools
for micro-rhetorical analysis. Written Communication, 30(3), 236-275. (Special
Issue on Methodology)
Oddo, J. (2013). Precontextualization and the rhetoric of futurity: Foretelling
Colin Powell's U.N. address on NBC News. Discourse & Communication, 7(1), 25-53.
Oddo, J. (2011) War legitimation discourse: Representing 'Us' and 'Them' in four
U.S. Presidential addresses. Discourse & Society 22(3), 287-314.