Carnegie Mellon University

Jinwoo Kim

Jinwoo Kim

Ph.D. Student, Tepper School of Business

5000 Forbes Avenue
Pittsburgh, PA 15213

Areas of Study



Jinwoo is a doctoral student of Marketing at the Tepper School of Business, Carnegie Mellon University. His “heart is in” the dynamics of repeating experiences (vs. one-time experiences) because he believes the subject is not only interesting but important as most experiences occur at the least more than once. Specifically, he has investigated 1) how the structure of repeating consumption moderates satiation, 2) under what circumstance dynamic risk-taking is attenuated, and 3) how other people’s prior investment biases the recipient’s decision-making (i.e., the interpersonal sunk-cost effect). Additionally, he is also running a project on the underlying mechanism of political ideology.


  • Carnegie Mellon University - MS (Marketing) - 2020
  • Seoul National University - MS (Marketing) - 2017
  • Seoul National University - BBA (Business) - 2015
  • Seoul National University - BA (Psychology) - 2015


Judgment and Decision-Making, Consumer Financial Decision-Making, Consumption Structure, Political Ideology


MBA courses:

TA for Marketing Research (45830)
TA for Consumer Behavior (45836)

Undergraduate course:

TA for Consumer Behavior (70385)


  • Carnegie Mellon University Dipankar and Sharmila Chakravarti Doctoral Fellowship Award in Recognition of Outstanding Contributions to Research in Marketing, 2021
  • ACR Doctoral Symposium Special Research Award, Association for Consumer Research, 2020