Carnegie Mellon University

Jinwoo Kim

Jinwoo Kim

Ph.D. Student, Tepper School of Business

5000 Forbes Avenue
Pittsburgh, PA 15213

Areas of Study



Jinwoo is a Ph.D. candidate in Behavioral Marketing at the Tepper School of Business, Carnegie Mellon University.

Jinwoo mainly studies what factors influence consumption utility and how mental accounting of money and credit affects financial decision-making. Specifically, his work examines how the structure of consumption quantities moderates satiation. His research also explores the effects of framing on risk-taking and credit card usage.

Last but not least, Jinwoo is interested in the interpersonal (vs. intrapersonal) sunk-cost effect and differences between conservatives and liberals.


  • Carnegie Mellon University - MS (Marketing) - 2020
  • Seoul National University - MS (Marketing) - 2017
  • Seoul National University - BBA (Business) - 2015
  • Seoul National University - BA (Psychology) - 2015


Judgment and Decision-Making, Consumption Utility, Consumer Financial Decision-Making, Political Ideology


Galak, Jeff, Jinwoo Kim, Joseph P. Redden (2022), Identifying the temporal profiles of hedonic decline, Organizational Behavior and Human Decision Processes, 169, 104128.


MBA courses:

TA for Marketing Research (45830)
TA for Consumer Behavior (45836)

Undergraduate course:

Instructor for Marketing I (70381)
TA for Consumer Behavior (70385)


  • Carnegie Mellon University Dipankar and Sharmila Chakravarti Doctoral Fellowship Award in Recognition of Outstanding Contributions to Research in Marketing, 2021
  • ACR Doctoral Symposium Special Research Award, Association for Consumer Research, 2020