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Corporate Strategy
Understand "strategy as progress" as a complement to strategy as positioning. Here, the distinguishing feature of the economy is that advantage arises through entrepreneurial behavior, dynamically, and is inherently temporary.
Monday, June 1
Organizational Change
Examine processes to provide frameworks and tools for effectively introducing and sustaining organizational change. Topics include initiation, implementation, and institutionalization of change in various organizational contexts.
Monday, June 1
Marketing Research
Understand the techniques of systematic information gathering and analysis in making marketing decisions.
Tuesday, June 2
Management Presentations
Plan, prepare, and deliver management-level presentations and responses to penetrating questions typical of a business audience.
Wednesday, June 3
Executive Communication Skills
Learn techniques for handling tough questions and for getting your own point-of-view across in any forum where you need to think fast on your feet.
Thursday, June 4
Entrepreneurial Alternatives
Examine paths of entrepreneurship outside of high-growth, new venture creation. Focus on tactical elements of business acquisition and franchise purchase.