Carnegie Mellon University

Managing Intellectual Capital & Knowledge

Course Number: 45943

This course will explore three topics:

1) Understanding Intellectual Capital (IC) and its role in the emerging economy.

2) Managing brainpowered businesses (e.g., software, investment banking, professional firms, telecommunications, and health care) and departments (e.g, R&D IT, marketing, and finance).

3) Managing the gold collar workers who are the critical resource in brainpowered businesses.

A major premise of the course is that intellectual capital businesses must be managed differently than capital intensive companies. One important difference is that gold collar workers (people whose value to the marketplace is their brainpower) and intelligent technology are the key corporate resources and major competitive weapons. Success also depends upon the organization's ability to create and acquire knowledge that can be easily stored, accessed, and synthesized. If (as the media tells us) knowledge is power, then harnessing this power through sound "knowledge management" techniques is essential for a brainpowered business.

The class will involve reading and discussion of relative uncharted topics, as well as areas of practical concern to the manager.

These topics may include:

What is Intellectual Capital and is it important?

What new rules drive brainpowered businesses, and how do these differ from the rules for managing traditional industrial or service firms?

How to think about and develop strategies for brainpowered businesses.

How to identify, attract, and retain gold collar workers.

How to measure the performance of a brainpowered business/department and of gold collar workers.

What is the role of intelligent technology, and how do they impact gold-collar workers and brainpowered departments?


Degree: MBA
Concentration: Organizational Behavior and Theory
Academic Year: 2020-2021
Semester(s): Mini 1
Required/Elective: Elective
Units: 6


Lecture: 100min/wk and Recitation: 50min/wk