July 18, 2019
Research: When Minorities Within a Group Contribute, Other Members are More Likely to Listen
Tepper School research finds that to maximize benefits from group diversity, minority members must speak up.
When women are outnumbered in team settings, they tend to contribute less often to discussion. Yet ironically, according to new research from the Tepper School of Business, on the occasions when women do participate, they wield more influence. The takeaway: Organizations that want to reap the benefits of diversity should encourage those contributions.
The paper, “Participation and Influence: The Countervailing Forces of Expertise Use in Diverse Groups,” published at Academy of Management Discoveries, studied over a hundred groups and was coauthored by Rosalind Chow and Anita Williams Woolley, Associate Professors of Organizational Behavior and Anna Mayo (Ph.D. 2019).
Woolley says the findings apply to both women and men if either gender is in the minority of a group. Both genders tend to get lost in the discussion because they participate less, even when they have relevant expertise, possibly because they assume they won’t be heard.
“But interestingly, if they do participate, and they have expertise, they are listened to — perhaps even more than those in the dominant group,” Woolley says.
Chow says that those in the minority typically don’t want to speak up because they already feel different, and if the information they offer differs from the consensus, they may feel uncomfortable with further highlighting their uniqueness. They may also fear that they won’t be given enough credit for their input.
However, the reason their opinions carry more weight is because the group is prepared for a new perspective, she adds.
“When people see others who are different, they expect them to have different information,” Chow notes.
The participation of minority members is an important driver in improving team performance, so organizations would benefit from giving minorities more legitimacy to speak up in group settings, she adds.
Woolley says the findings are consistent with other literature, which shows that even when women have the most expertise in a topic, they tend to remain silent. She adds that while she and Chow studied the pattern as it relates to gender diversity, it also applies to people who are culturally and racially diverse.
“If you don’t speak up, there’s no way for the group to figure out who has more expertise and listen to them,” Woolley says. “You know more than you give yourself credit for, and it helps your group if you speak up. And you’ll have influence.”