Carnegie Mellon University

Kaifu Zhang

Kaifu Zhang

Assistant Professor of Marketing

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  • TEP - Tepper Building - Room 5240
  • 412-268-1829
Address
5000 Forbes Avenue
Pittsburgh, PA 15213

Areas of Expertise

Marketing

Education

  • INSEAD - Ph D (Management) - 2012
  • Tsinghua University - BS (Computer Science) - 2007

Publications

  • Breaking Free of a Stereotype: Should a Domestic Brand Pretend to be a Foreign one?

    Marketing Science

  • Differentiation with User Generated Content

    (author(s): Kaifu Zhang, Miklos Sarvary)
    Management Science

  • Contextual Advertising

    (author(s): Kaifu Zhang)
    Marketing Science 31(6), 2012; 980-994

  • Content Contributor Management and Network Effects in a UGC Environment

    (author(s): Kaifu Zhang, Theodoros Evgeniou, V Padmanabhan, Emile Richard)
    Marketing Science 31(3), 2012; 433-447

  • A Theorem of the Maximin and Applications to Bayesian Zero-sum Games

    (author(s): Timothy Van Zandt, Kaifu Zhang)
    International Journal of Game Theory 40, 2011; 289-308

Awards and Honors

  • Management Science Distinguished Service Award (2013)
  • Sasakawa Young Leaders Fellowship (2012)
  • Winner, Shankar-Spiegel Dissertation Proposal Competition (2011)
  • AMA-Sheth Consortium (2010)
  • INSEAD Doctoral Fellowship (2007)

Courses Taught

  • Pricing Strtgy (70482)
    • 2015 Section: A
  • Pricing Strategy (45831)
    • 2015 Mini 2 Section: A
  • MARKETING I (70381)
    • 2014 Section: A, B
  • Analytical Models in Marketing (47753)
    • 2014 Mini 2 Section: A