Hui Li

Associate Professor of Marketing

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Education

• University of Pennsylvania - Ph D (Economics) - 2015
• Peking University - BA (Economics and Finance) - 2010

Research

Dynamic Pricing, Consumer Digital Product Consumption, Two-sided Platform, Sharing Economy. Dynamic Structural Models, Empirical Industrial Organization.

Publications

• Market Shifts in a Sharing Economy: Impact of Airbnb on Housing Rentals

  (author(s): Hui Li, Yijin Kim, Kannan Srinivasan)

  Forthcoming, Management Science

• Are E-Books a Different Channel? Multichannel Management of Digital Products
  (author(s): Hui Li)
  Quantitative Marketing and Economics 19, 2021; 179–225.
• Information Transparency, Multi-Homing, and Platform Competition: A Natural Experiment in the Daily Deals Market

  (author(s): Hui Li, Feng Zhu)
  Management Science 67(7), 2021; 4384-4407

• Dynamic Resource Allocation on Multi-Category Two-sided Platforms

  (author(s): Hui Li, Qiaowei Shen, Yakov Bart)
  Management Science 67(2), 2021; 984-1003

• Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels

  (author(s): Hui Li, Kannan Srinivasan)
  Marketing Science (Lead Article) 38(3), 2019; 365-391
  - 2019 John D.C. Little Award (Finalist)

• Intertemporal Price Discrimination with Complementary Products: E-Books and E-Readers

  Management Science 65(6), 2019; 2665-2694

• Firms' Strategic Leverage of Unplanned Exposure: An Analysis in the Context of Celebrity Endorsements

  (author(s): Timothy Derdenger, Hui Li, Kannan Srinivasan)
  Journal of Marketing Research, 55(1), 2018; 14-34

• Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon

  (author(s): Hui Li, Qiaowei Shen, Yakov Bart)
  Management Science, 64(4), 2018; 1860-1878

Working Papers

• The Consequences of Rating Inflation on Platforms: Evidence from a Quasi-Experiment
  

  (author(s): Arslan Aziz, Hui Li, Rahul Telang)

• Online-to-Offline Platforms: Per-Use versus Subscription Pricing

  (author(s): Hui Li, Joseph Xu, Sridhar Tayur)

Awards and Honors

• Marketing Science Institute - MSI Young Scholar (2021)

• INFORMS - John D.C. Little Award (Finalist), awarded annually to the best marketing paper published in Marketing Science, Management Science, or another INFORMS journal (2019)
• Tepper School of Business, Carnegie Mellon University - Lave-Weil Prize (2017)
• University of Pennsylvania - William Polk Carey Prize for the Outstanding Economics Dissertation in 2015 (2016)
• University of Pennsylvania - Paul Taubman Memorial Prize for Empirical Economics Research (2015)

Professional Activities

• Journal Article Reviewer, Journal of Economics & Management Strategy (2020 - )
• Journal Article Reviewer, Management Science (2018 - )
• Journal Article Reviewer, Information System Research (2018 - )
• Journal Article Reviewer, Marketing Science (2017 - )
• Journal Article Reviewer, RAND Journal of Economics (2017 - )
• Journal Article Reviewer, Economic Journal (2017 - )
• Journal Article Reviewer, Journal of Marketing Research (2015 - )
• Journal Article Reviewer, Quantitative Economics (2015 - )
• Journal Article Reviewer, International Economic Review (2013 - )