Carnegie Mellon University

Hui Li

Hui Li

Assistant Professor of Marketing, Carnegie Bosch Junior Faculty Chair

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  • TEP - Tepper Building - Room 4120
  • 412-268-5970
5000 Forbes Avenue
Pittsburgh, PA 15213

Areas of Study



  • University of Pennsylvania - Ph D (Economics) - 2015
  • Peking University - BA (Economics and Finance) - 2010


Dynamic Pricing, Consumer Digital Product Consumption, Two-sided Platform, Sharing Economy. Dynamic Structural Models, Empirical Industrial Organization.


  • Competitive Dynamics in the Sharing Economy: An Analysis in the Context of Airbnb and Hotels

    (author(s): Hui Li, Kannan Srinivasan)
    Accepted at Marketing Science

  • Intertemporal Price Discrimination with Complementary Products: E-Books and E-Readers

    Management Science

  • Firms' Strategic Leverage of Unplanned Exposure: An Analysis in the Context of Celebrity Endorsements

    (author(s): Timothy Derdenger, Hui Li, Kannan Srinivasan)
    Journal of Marketing Research

  • Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon

    (author(s): Hui Li, Qiaowei Shen, Yakov Bart)
    Management Science

Working Papers

  • Multi-Homing and Platform Competition: A Natural Experiment in the Daily Deals Market

    (author(s): Hui Li, Feng Zhu)

  • Online-to-Offline Platform Models

    (author(s): Hui Li, Joseph Xu, Sridhar Tayur)

  • Market Shifts in a Sharing Economy: Impact of Airbnb on Housing Rentals

    (author(s): Hui Li, Yijin Kim, Kannan Srinivasan)

  • Dynamic Resource Allocation on Multi-Category Two-sided Platforms

    (author(s): Hui Li, Qiaowei Shen, Yakov Bart)

  • Are E-Books a Different Channel? Multichannel Management of Digital Products
    (author(s): Hui Li)

Awards and Honors

  • Tepper School of Business, Carnegie Mellon University - Lave-Weil Prize (2017)
  • University of Pennsylvania - William Polk Carey Prize for the Outstanding Economics Dissertation in 2015 (2016)
  • University of Pennsylvania - Paul Taubman Memorial Prize for Empirical Economics Research (2015)

Professional Activities

  • Ad Hoc Reviewer, Economic Journal (September 2016 -)
  • Ad Hoc Reviewer, International Economic Review (September 2015 -)
  • Ad Hoc Reviewer, Journal of Marketing Research (September 2015 -)
  • Ad Hoc Reviewer, Quantitative Economics (September 2015 -)