Carnegie Mellon University

Sunder Kekre

Sunder Kekre

Vasantrao Dempo Professor; Professor of Operations Management; Academic Director, Executive Education

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  • TEP - Tepper Building - Room 4137
  • 412-268-3586
5000 Forbes Avenue
Pittsburgh, PA 15213


Sunder Kekre is the Vasantrao Dempo Professor of Operations Management. His expertise is in manufacturing and operations systems, with research interests in areas such as new product development structures and time to market, strategic costing of product designs, lean innovation and emerging global supply chains. Some of his recent work examines issues such as knowledge sharing in Enterprise networks, managing performance in large scale healthcare networks of Emergency Departments, and business analytics for customer service and innovation in coordinated demand and supply chains. Dr. Kekre has consulted and conducted field studies in Fortune 500 and other large organizations, including Bosch, Caterpillar, Chrysler, General Motors, H. J. Heinz Company and IBM. He is an author of several academic papers that have appeared in leading Journals such as Management Science, Operations Research, Accounting Review, MIS Quarterly, Journal of Production Economics, and Journal of Manufacturing Systems. He received a Bachelor’s of Technology at the Indian Institute of Technology, New Delhi and a Master’s of Science and Ph.D. from the University of Rochester.


  • University of Rochester - Ph D - 1984
  • University of Rochester - MS - 1983
  • Xavier University - BA - 1977
  • Indian Institute of Technology - BA - 1972


  • Business analytics assists transitioning traditional medicine to telemedicine at Virtual Radiologic

    (author(s): Ersin Korpeoglu, Zachary Kurtz, Fatma Kılınç-Karzan, Sunder Kekre, Pat Basu)
    Interfaces 44(4), 2014; 393 - 410

  • Optimal Energy Procurement in Spot and Forward Markets

    (author(s): Nicola Secomandi, Sunder Kekre)
    Manufacturing & Service Operations Management 16(2), 2014; 270-282

  • Strategic Analysis of Technology and Capacity Investment in the Liquefied Natural Gas Industry

    (author(s): Erkut Sonmez, Sunder Kekre, Alan Scheller-Wolf, Nicola Secomandi)
    European Journal of Operational Research 226(1), 2013; 100-114

  • Ushering Buyers into Telectronic Channels: An Empirical Analysis

    (author(s): Sunder Kekre, N. Langer, C. Foreman, B. Sun)
    Information Systems Research

  • A large U.S. retailer selects transportation carriers under diesel price uncertainty

    (author(s): John Turner, Ben Peterson, Soo-Haeng Cho, Sunder Kekre, Alan Scheller-Wolf)
    Interfaces 4(42), 2012; 365-379

  • Valuation of Storage at a Liquefied Natural Gas Terminal

    (author(s): Guoming Lai, Mulan Wang, Sunder Kekre, Alan Scheller-Wolf, Nicola Secomandi)
    Operations Research 59(3), 2011; 602-616

  • Component-Based Technology Transfer In The Presence Of Potential Imitators

    (author(s): Jiong Sun, Laurens G. Debo, Sunder Kekre, Jinhong Xie)
    Management Science 56(3), 2010; 536-552

  • OM Practice - Balancing Risk And Efficiency at a Major Commercial Bank

    (author(s): Sunder Kekre, Nicola Secomandi, Erkut Sonmez, Kenneth West)
    Manufacturing & Service Operations Management 11(1), 2009; 160-173

  • Assessing the Impact of RFID on Return Center Logistics

    (author(s): Sunder Kekre, C. Forman, N. Langer, Alan Scheller-Wolf)
    Interfaces 37(6), 2007; 501-514

  • Business Values of Information Technology: A Study of Electronic Data Interchange
    Exploring Information Systems Research Approaches, Readings and Reflections

    (author(s): Sunder Kekre, Tridas Mukhopadhyay, S. Kalathur)

  • Interdisciplinary and Inter-Organizational Research: Establishing the Science of Enterprise Networks

    (author(s): Sunder Kekre, C Buhman, J Singhal)
    Production And Operations Management 14(4), 2005; 493-513

  • The Impacts of Customization on Product and Process Performance

    (author(s): Sunder Kekre, V. Hedge, P. Tadikamallah, S. Rajiv)
    Production And Operations Management 14(4), 2005; 388-399

  • Risk Based Integration of Strategic and Tactical Planning

    (author(s): Sunder Kekre, U. Rao, S. Sarthi, J. Yi)
    Annals of Operations Research Special Issue 132, 2004

  • Managing NPD: Cost and Schedule Performance in Design and Manufacturing

    (author(s): Akhilesh Bajaj, Sunder Kekre, Kannan Srinivasan)
    Management Science 50(4), 2004; 527-536

  • New Product Design and Manufacturing: Managing Cost and Time to Market

    (author(s): Sunder Kekre, A. Bajaj, Kannan Srinivasan)
    Management Science, Operations and Marketing Interface 50, 2004

  • Reconfiguring a Remanufacturing Line at Visteon, Mexico

    (author(s): Sunder Kekre, J. Swaminathan, U. Rao, J. Zhang)
    Interfaces 33(6), 2003; 30-42

  • Levers for Improving NPD Times and Financial Performance
    Managing Business Interfaces: Marketing, Engineering and Manufacturing Perspectives

    (author(s): Sunder Kekre, A. Bajaj, Kannan Srinivasan)

  • Strategic and Operational Benefits of Electronic Integration in B2B Procurement Processes

    (author(s): Tridas Mukhopadhyay, Sunder Kekre)
    Management Science 48(10), 2002; 1301-1313

  • Product Differentiation And Commonality In Design: Balancing Revenue And Cost Drivers

    (author(s): P Desai, Sunder Kekre, S Radhakrishnan, Kannan Srinivasan)
    Management Science 47(1), 2001; 37-51

  • An Empirical Analysis of Productivity and Quality in Software Products

    (author(s): MS Krishnan, Charles Kriebel, Sunder Kekre, Tridas Mukhopadhyay)
    Management Science 46(6), 2000; 745-759

  • Capacity Choice, Work-in-Progress Inventory and Throughput: A Simulation Study
    Proceedings of the Winter Simulation Conference, San Diego 1998
  • Customer Priorities and Lead Times in Long Term Supply Contracts

    (author(s): Sunder Kekre, U. Udayabhanu)
    Journal of Manufacturing and Operations Management 1(1), 1998

  • Modeling Impacts of Electronic Data Interchange
    Quantum Models for Supply Chain Management

    (author(s): Sunder Kekre, Tridas Mukhopadhyay, Kannan Srinivasan)
    Kluwer Publishers, 1998

  • Predicting the Master Schedule from Partially Known Demands

    (author(s): Sunder Kekre, T. Morton, T. Smunt)
    International Journal of Forecasting, 1998

  • Sched-Star, A Priced Based Shop Scheduling Module

    (author(s): Sunder Kekre, T. Morton, S. Lawrence, S. Rajgopalan)
    Journal of Manufacturing and Operations Management 1(2), 1998

  • Managing Variety in Software Features
    Product Variety Management - Research Advances (International Series in Operations Research & Management Science)

    Kluwer Publishers, 1998

  • Asynchronous Parallel Paint Systems: Sequencing and Control Issues in JIT Environment
    IEEE Proceedings at International Conference on CIM

    (author(s): Sunder Kekre, I. James, N. Lafond)

  • New Product Development Structures And Time-To-Market

    (author(s): S Datar, C Jordan, Sunder Kekre, S Rajiv, Kannan Srinivasan)
    Management Science 43(4), 1997; 452-464

  • Advantages Of Time-Based New Product Development In A Fast-Cycle Industry

    (author(s): S Datar, CC Jordan, Sunder Kekre, S Rajiv, Kannan Srinivasan)
    Journal Of Marketing Research 34(1), 1997; 36-49

  • New Product Development Structures: The Effect Of Customer Overload On Post-Concept Time To Market

    (author(s): S Datar, C Jordan, Sunder Kekre, S Rajiv, Kannan Srinivasan)
    Journal Of Product Innovation Management 13(4), 1996; 325-333

  • Drivers of Customer Satisfaction for Software Products: Implications for Design and Service Support

    (author(s): Sunder Kekre, M. Krishnan, Kannan Srinivasan)
    Management Science, 1995

  • Operating Decisions, Supplier Availability and Quality: An Empirical Study

    (author(s): Sunder Kekre, B.P.S. Murthy, Kannan Srinivasan)
    Journal of Operations Management Special Issue, 1995

  • The Impact of Re-sequencing on Parallel Assembly Systems

    (author(s): Sunder Kekre, H. Gurnani, A. Kumar)
    Journal Of Manufacturing Systems 14(2), 1995

  • Business Value of Information Technology: A Study of Electronic Data Interchange

    (author(s): Tridas Mukhopadhyay, Sunder Kekre, S. Kalathur)
    Mis Quarterly 19(2), 1995; 137-156

  • Costs, Quality and Customer Satisfaction with Software Products: A Field Study
    Series on Quality

    (author(s): Sunder Kekre, M. Krishnan, C. Kreibel, Tridas Mukhopadhyay, M. Kellner, Kannan Srinivasan)
    Harvard Business Press, 1994

  • Impact of Electronic Data Interchange Technology on JIT Shipments

    (author(s): K. Srinivasan, Sunder Kekre, T. Mukhopadhyay)
    Management Science 40(10), 1994; 1291-1304

  • The Knowledge Factory: Competitive Structures for Absorption of Market & Technical Information
    Proceedings of 2nd International Product Development Conference on New Approaches to Development Engineering

    (author(s): Sunder Kekre, C. Jordan, Kannan Srinivasan)
    Gothenberg Center for Work Science, 1994

  • Impact of Material Flow Complexity and Technology Support on JIT Performance: An Empirical Investigation

    (author(s): Sunder Kekre, Kannan Srinivasan, Tridas Mukhopadhyay)
    Management Science, 1993

  • Simultaneous Cost Engineering & Management of Complexity

    (author(s): Sunder Kekre, S. Datar, Tridas Mukhopadhyay, Kannan Srinivasan)
    The Accounting Review 68(3), 1993

  • Simultaneous Estimation of Cost Drivers

    (author(s): S. M. Datar, Sunder Kekre, T. Mukhopadhyay, K. Srinivasan)
    Accounting Review 68(3), 1993; 602-614

  • Impact Of Electronic Data Interchange Technology On Quality Improvement And Inventory Reduction Programs - A Field-Study

    (author(s): Sunder Kekre, T MUKHOPADHYAY)
    International Journal Of Production Economics 28(3), 1992; 265-282

  • Software Effort Models For Early Estimation Of Process-Control Applications

    (author(s): Tridas Mukhopadhyay, Sunder Kekre)
    Ieee Transactions On Software Engineering 18(10), 1992; 915-924

  • Multiitem Batching Heuristics For Minimization Of Queuing Delays

    (author(s): US KARMARKAR, Sunder Kekre, Sunder Kekre)
    European Journal Of Operational Research 58(1), 1992; 99-111

  • Overloaded Overheads: Activity Based Cost Analysis of Material Handling in Cell Manufacturing

    (author(s): Sunder Kekre, E. Svaan, S. Datar)
    Journal of Operations Management, 1991

  • Costs of Product and Process Complexity
    Measures for Manufacturing Performance

    (author(s): Sunder Kekre, R. Banker, S. Datar, Tridas Mukhopadhyay)
    Harvard Business School, 1990; 269-290

  • Forecasting Using Partially Known Demands

    (author(s): Sunder Kekre, TE MORTON, TL SMUNT)
    International Journal Of Forecasting 6(1), 1990; 115-125

  • Broader Product Line - A Necessity To Achieve Success

    (author(s): Sunder Kekre, K SRINIVASAN)
    Management Science 36(10), 1990; 1216-1231

  • Wider Produce Line: Is It Necessary to Achieve Success?

    (author(s): Sunder Kekre, Kannan Srinivasan)
    Management Science, 1990

  • A Logistics Analysis At Heinz

    (author(s): Sunder Kekre, P NANDAKUMAR, TA POWELL, S RAJAGOPALAN)
    Interfaces 20(5), 1990

  • Batching Policy In Kanban Systems

    (author(s): US KARMARKAR, Sunder Kekre)
    Journal Of Manufacturing Systems 8(4), 1989; 317-328

  • Managing Operational Costs in Flexible Assembly with Asynchronous Flows
    Proceedings of Third International Conference in Flexible Manufacturing Systems


  • The System Linkages Between Quality and Flexibility in the High Volume F.A.S.
    Proceedings of Third International Conference in Flexible Manufacturing Systems


  • Multi-Agent Systems and Organizational Structure: The Support of Hospital Patient Scheduling
    Proceedings of Third International Conference on Expert Systems and the Leading Edge in Production and Operations Management

    (author(s): Sunder Kekre, A. Kumar, M. Prietula, P.S. Ow)

  • Relevant Costs, Congestion And Stochasticity In Production Environments

    (author(s): RD BANKER, SM DATAR, Sunder Kekre)
    Journal Of Accounting & Economics 10(3), 1988; 171-197

  • Capacity Analysis Of A Manufacturing Cell

    (author(s): US KARMARKAR, Sunder Kekre, Sunder Kekre)
    Journal Of Manufacturing Systems 6(3), 1987; 165-175

  • Manufacturing Configuration, Capacity And Mix Decisions Considering Operational Costs

    (author(s): U Karmarkar, Sunder Kekre)
    Journal Of Manufacturing Systems 6(4), 1987; 315-324

  • Performance Of A Manufacturing Cell With Increased Product Mix

    Iie Transactions 19(3), 1987; 329-339

  • The Dynamic Lot-Sizing Problem With Startup And Reservation Costs
    Operations Research

    (author(s): U. Karmarkar, Sunder Kekre, Sunder Kekre)
    INFORMS 35(3), 1987; 389-398

  • Batching And Capacity Models For Manufacturing Cells With Metered Flow

    (author(s): Ilker Baybars, FM BOGAERT, GP HIRSCH, Sunder Kekre)
    Journal Of Manufacturing Systems 5(2), 1986; 123-130

  • Lot-Sizing And Lead-Time Performance In A Manufacturing Cell

    (author(s): US KARMARKAR, Sunder Kekre, Sunder Kekre, S FREEMAN)
    Interfaces 15(2), 1985

  • Lot-Sizing In Multi-Item Multi-Machine Job Shops

    (author(s): US KARMARKAR, Sunder Kekre, Sunder Kekre)
    Iie Transactions 17(3), 1985; 290-298

Working Papers

  • Channel Motivations in Emerging Market: An Empirical Analysis

    (author(s): Sunder Kekre, J. Ni, L. Debo, B. Sun)

  • Emerging Markets: Drivers of Growth and Cash Conversion

    (author(s): Sunder Kekre, A. Chaube, L. Debo, B. Sun)

  • Imitative Competition: Implications for Strategic Sourcing and Technology Transfer

    (author(s): Sunder Kekre, J. Sun, J. Xie, L. Debo)

  • Marketing Green Products Subject to Scarce Resources

    (author(s): Sunder Kekre, J. Sun, L. Debo)

  • Racial Disparities in Insurance Reimbursement for Physician Professional Services in the Emergency Department

    (author(s): Sunder Kekre, DR VENKAT, DR HEGDE, DR SHANG)

  • Aligning sales and distribution Channels in Emerging markets: an empirical analysis

    (author(s): Jian Ni, Sunder Kekre)
    Journal of Marketing

  • Squeaky Wheel gets the Grease

    (author(s): Liye Ma, Sunder Kekre, Baohong Sun)
    Marketing Science

  • Optimal Energy Procurement in Spot and Forward Markets

    (author(s): Sunder Kekre, N. Secomandi)
    Manufacturing and Service Operations Management

  • Balancing Risk and Efficiency at Mellon Bank

    Manufacturing and Service Operations Management

University Service

  • Committee Member, TEPPER MBA EDUCATIONAL AFFAIRS (2009 - 2010)
  • Chairperson, TEPPER EXECUTIVE EDUCATION ADVISORY (2008 - 2009)
  • Chairperson, TEPPER EMBA-QATAR (2007 - 2008)
  • Committee Member, TEPPER BSBA EDUCATIONAL AFFAIRS (2006 - 2007)
  • Committee Member, CMU FACULTY APPOINTMENTS(NON-TENURED) (2005 - 2006)


  • Equitable Resources (January 2006 -)
  • Caterpillar (January 2002 -)
  • Chrysler (January 2002 -)
  • General Chemicals (January 2002 -)
  • H. J. Heinz Company (January 2002 -)
  • Pricewaterhouse Coopers (January 2002 -)
  • A T Kearney (June 2012 - December 2012)

Professional Activities

  • Committee Member, ATK/CMU Big Data Conference 2014, organizing Committee (June 2013 - February 2014)