Carnegie Mellon University

Yan Huang

Yan Huang

Assistant Professor of Business Technologies; BP Junior Faculty Chair AY 2019-2020

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  • TEP - Tepper Building - Room 5106
5000 Forbes Avenue
Pittsburgh, PA 15213


  • Carnegie Mellon University - Ph D (Information Systems and Management) - 2013
  • Tsinghua University - B Sc (Information Systems and Management) - 2009


How firms can use information technology innovatively in their business processes. Topics related to crowdsourcing, open innovation, platform economy, social media, and data-driven decision making.


  • A Structural Model of Employee Behavioral Dynamics in Enterprise Social Media
    (author(s): Yan Huang, Param Vir Singh, Anindya Ghose)
    Management Science 61(12), 2015; 2825-2844
  • Crowdsourcing New Product Ideas under Consumer Learning
    (author(s): Yan Huang, Param Vir Singh, Kannan Srinivasan)
    Management Science 60(9), 2014; 2138-2159
  • An Empirical Analysis of Digital Music Bundling Strategies
    (author(s): Brett Danaher, Yan Huang, Michael D. Smith, Rahul Telang)
    Management Science 60(6), 2014; 1413-1433

Working Papers

  • ‘Level Up’: Leveraging Skill and Engagement to Maximize Player Retention in Online Video Games
    (author(s): Yan Huang, Stefanus Jasin, Puneet Manchanda)
    Conditionally Accepted at Information Systems Research
  • The Role of Feedback in Dynamic Crowdsourcing Contests: A Structural Empirical Analysis
    (author(s): Zhaohui (Zoey) Jiang, Yan Huang, Damian R. Beil)
  • Data-Driven Promotion Planning for Mobile Applications
    (author(s): Manqi (Maggie) Li, Yan Huang, Amitabh Sinha)
  • Crowd, Lending, Machine, and Bias
    (author(s): Runshan Fu, Yan Huang, Param Vir Singh)
  • The Role of Problem Specification in Crowdsourcing Contest for Design Problems: A Theoretical and Empirical Analysis
    (author(s): Zhaohui (Zoey) Jiang, Yan Huang, Damian R. Beil)
  • Customer Acquisition in Digital Channels in Emerging Markets: An Empirical Investigation of Tablet Banking in India
    (author(s): Ajit Sharma, Yan Huang, M.S. Krishnan)
  • Integrating Empirical Estimation and Assortment Personalization for E-Commerce: A Consider-then-Choose Model
    (author(s): Manqi (Maggie) Li, Xiang Liu, Yan Huang, Cong Shi, Cheng Hua)
  • The Impact of Incentives on Solution Quality in Crowdsourcing Contests
    (author(s): Yan Huang, Param Vir Singh, Tridas Mukhopadhyay)
  • Innovative or Conservative? Betting on Technological Innovations in an Open Innovation Funnel: An Empirical Analysis of Innovation Selection
    (author(s): Ajit Sharma, Yan Huang, M.S. Krishnan, Gautam Ahuja)

Awards and Honors

  • INFORMS eBusiness Best Paper Award (2017)
  • Management Science Meritorious Service Award (2016)
  • INFORMS Information Systems Society - Nunamaker-Chen Dissertation Award (2014)
  • Carnegie Mellon University - William W. Cooper Doctoral Dissertation Award (2014)
  • Wharton Customer Analytics Initiative Data Grant (2014)
  • Conference on Information Systems and Technology - Best Student Paper Award (2012)
  • Carnegie Mellon University - Suresh Konda Award (for Best Ph.D. Student First Research Paper) (2011)