Carnegie Mellon University

Lloyd Corder

Lloyd Corder

Adjunct Professor of Marketing

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5000 Forbes Avenue
Pittsburgh, PA 15213


Dr. Lloyd Corder is a marketing strategist and researcher. He has completed over 1,000 full-scale marketing research projects with clients such as Alcoa, Bayer, Heinz, Highmark Blue Cross Blue Shield, LG, MSA, National Aviary, and UPMC among many others. His experience and knowledge provide him with comprehensive understanding of marketing research and allow him to develop strategies accordingly to improve businesses. Dr. Corder is an experienced researcher with a strong track record in designing and conducting image assessment, community perception, customer satisfaction, marketing, prospect, readership, new media communications and internal communications assessments. He pioneered the Snapshot SurveyTM, a proprietary research tool that quickly and affordably gathers insight and feedback from target audiences. The technique is highly effective for identifying perceptions, monitoring opinions and assessing the performance of program tactics and strategies. In addition, Dr. Corder holds professor positions in a variety of marketing – related courses at the Tepper School of Business in Carnegie Mellon University and at the University of Pittsburgh. Specialties: CorCom, Inc. is a marketing research firm that specializes in designing and conducting research to develop strategies to improve the business of our clients.


  • University of Pittsburgh - Ph D - 1990
  • University of Pittsburgh - MA - 1987
  • University of Kansas - BA - 1985


Dr. Lloyd Corder is a senior marketing strategist and researcher with more than 25 years professional experience, with the past 15 operating CorCom, Inc. Previously, he was Vice President, Marketing Research and Leadership Communications, for Ketchum, one of the top-three public relations firms worldwide. He has completed over 1,000 full-scale marketing research projects. He serves on the graduate business school faculty at Tepper School of Business at Carnegie Mellon University, where he teaches marketing research, marketing management and international marketing. In addition to serving on the adjunct communications faculties of the University of Pittsburgh, Pennsylvania State University and Chatham University, he is also a frequent keynote and convention presenter. The results of his studies have been printed in over 200 magazines and newspapers, and he has published over 50 business articles on marketing communication, leadership and measuring marketing return on investment (ROI). In recent years, Dr. Corder has won six Silver Anvils, the most prestigious award given in the public relations field, and the 1999 Bronze Anvil for Research, an honor reserved for the best marketing research project in North America. His book, The Snapshot Survey: Quick, Affordable Marketing Research for Every Organization, is published by Kaplan.