Behavioral Economics and the Science of Decision-Making
Improve organizational outcomes through behavioral science.
Behavioral Economics and the Science of Decision-Making is designed to help a range of individuals. This program enables executives and senior management to leverage insights to strengthen their brands, engage consumers, and institutionalize an evidence-based approach to organizational decision-making and change management. Those who are in the trenches doing the work of maintaining the productivity and efficiency of an organization benefit from the program by understanding its application for functional improvements.
This program leverages behavioral insights to enhance employee productivity, increase sales, and lead organizational change.
Taught by the world’s leading faculty in behavioral economics, this program will teach you foundational principles and then quickly transition to real-world applications.
During the interactive program, you will collaborate with faculty to strategize how behavioral science can help to address a specific challenge faced by your organization and workshop your findings with the cohort.
- Understand the basics and the critical importance of evidence-based decision-making.
- Learn how to deploy state-of-the-art behavioral science and behavioral economics concepts to improve organizational outcomes.
- Apply insights to grow the bottom line, engage more customers, promote employee well-being, and more.
Who should attend?
The executive program is most appropriate for people working in strategy, marketing, sales, human resources, or data analytics.
"This program will allow you to directly and immediately apply what you learn about behavioral science via a hands-on project related to your own work experiences and challenges that you are facing. The faculty will work with you to personalize a project that is specific to your individual and organizational needs and will help you apply key learnings to support achieving measurable and meaningful goals."
— Jeffrey Galak, Associate Professor of Marketing; Faculty Director, Behavioral Economics & the Science of Decision-Making
- Opening Remarks
- Principles of Behavioral Science
- Group Dinner and Networking
- Principles of Behavioral Economics
- Decision Science of Consumers
- Decision Science in Organizations
- The Cutting Edge of Behavioral Economics
- Networking Event
- Decision Science Hands-On Project
Frequently Asked Questions
What’s covered in the course?
By the end of the course, you will develop a rich understanding of the basics and the critical importance of evidence-based decision making, learn how to deploy state-of-the-art behavioral science and behavioral economics concepts to improve organizational outcomes, apply insights to grow the bottom line, engage more customers, promote employee well-being, and begin to solve a specific organizational problem that you bring with you.
Who should attend?
Who are the other attendees?
While we can’t share that list, we can tell you that, in previous years, attendees have included individuals from both the for-profit and non-profit sector, spanning a variety of industries, including, education, marketing, energy, finance, and government. They range in their seniority from mid and senior level executives to those tasked with directly implementing organizational objectives. Ultimately, what attendees share is deep interest in applying behavioral science to solve real problems.
What should I do to prepare for the course?
The most important pre-work is deciding on your project. This immersive course will culminate with an opportunity for you to apply the behavioral science and behavioral economics principles that you’ve learned to a problem you are facing in your organization. To that end, you will be asked to submit a proposed problem to the faculty directors. We will send you a template of questions that will help you put together your project description. The faculty directors will work with you to refine the scope of the problem to align with the content of the course. Problems you can propose to work on can be wide ranging, including things like organizational structure, work culture, consumer behavior, influence of customers/stakeholders, upcoming key decisions, or anything else that you think behavioral science can help with. If you’re stuck on whether an idea is a good one or not for this course, please don’t hesitate to reach out early on to get feedback. We will work with you to ensure that the problem you select is tractable and appropriate. Participants will present their project to the class on the final day.
Are there any pre-readings for the course?
- "Nudge" by Richard Thaler and Cass Sunstein
- "Thinking Fast and Slow" by Daniel Kahneman
- "Predictably Irrational" by Dan Ariely
Do I get a certificate upon completion?
Yes, participants who successfully complete the program will receive a certificate of completion. In addition, participants earn 3 TEUs toward the Certificate in Executive Leadership.
When should I plan to arrive in Pittsburgh?
Please ensure that you arrive by the start of the first session. Commute time from Pittsburgh International Airport is about an hour, so please plan accordingly.
Is food included in the course fee?
Breakfast is provided on Friday and Saturday. Lunch is provided on Friday. Dinner is provided on Friday. All other meals are at the individual’s own expense.
* Discounts are available for individual and group registrations. More information is available here.
Carnegie Mellon welcomes all individuals to participate in and attend Executive Education programs and events, on campus and/or online, as outlined in the university’s Statement of Assurance.
Additionally, we welcome the opportunity to accommodate requests for support for guests, visitors, and alumni with disabilities. To discuss your individual or group accommodation requests, please contact Carnegie Mellon's Office of Disability Resources at least two weeks in advance of your program start date.