Carnegie Mellon University

Let's share our stories.

Student Affairs Marketing and Communications leads and coordinates strategic initiatives to raise the division’s visibility for its students and other audiences and to elevate our brand as a division and university.

We will work with you and our campus partners to share your stories, using a wide array of mediums, outlets and platforms, to ensure that the exceptional programs, services and resources of Student Affairs make a positive and lasting impact on our students and the broader community.


Everything we do in marketing for Student Affairs is ultimately about telling our stories. The first step to sharing those stories is knowing about them, then crafting them, and then deciding how we will share them. Student Affairs Marketing and Communication specializes in identifying stories and public relations opportunities that bolster pride and school spirit, inform our audiences, demonstrate impact, support an inclusive community and position the Carnegie Mellon Student Affairs as an industry leader.

Share Your Story Ideas with Us

Media Inquiries Protocol

As members of the Division of Student Affairs, we are often approached by media outlets to learn more about DOSA programs and initiatives, student accomplishments or philosophies that guide our work.

To support and coordinate our efforts as a university, please forward all media requests directly to Jason Maderer, senior director of media relations for CMU, via email or phone at 412-268-1151 (office) or 404-276-1643 (cell) prior to participating in any type of dialogue or interview with a reporter. Please also copy Mandi Semple on these requests.

You can expect that Jason will be back in touch with you regarding next steps within two business days from when you sent the original request.

Social Media

Our team uses social media to showcase the daily life and experiences of CMU students. "Life at CMU" is the brand for our social efforts. We also collaborate with other divisional social accounts and the main Carnegie Mellon social accounts and channels.

To submit content to the @lifeatcmu Instagram account, send copy and quality images to the LifeatCMU Andrew email address. If the content is advertising an event, it’s best to share that content at least a few days in advance. Copy should include what is happening, why is it special or noteworthy, when did it happen or when will it happen, where can more info be found, etc. It’s also ideal to send along only a few quality photos for us to choose from. 

Content will be shared on the @lifeatcmu Instagram account either in the feed, which is carefully curated, or in Instagram Story, where most submitted content lands. 


Your website is the digital representation of your department and a key tool to inform and engage your audience. Our websites are managed in the university's content management system (CMS).

Our goal is to create a consistent user experience across all sites that fall under the Division of Student Affairs, from both a desktop and mobile perspective. We work to ensure that all content is accessible and compliant with ADA regulations and that analytics and metric tools are correctly embedded. With the help of our divisional partners, we seek to increase the creation of fresh content in the shape of news stories, blogs, photos and videos, as well as a comprehensive Student Affairs events calendar.

If you are interested in a redesign of a current site or the creation of a new site within the Division of Student Affairs, we can help you get started.

Student Affairs website
The Word website
First-Year Orientation website

Graphic Design

Our team of students can help with design of digital signage content, posters, flyers, logos, invitations and social shares. For larger projects, like space design, menu development, or multi-page print pieces, our team will manage the project and work with our partners on the creative team in central CMU Marketing and Communications.


We work with our university photographers to procure high-quality photos for many purposes, from capturing events to visual content for websites, blogs, social media and newsletters. You can reach out to their department directly or contact us to coordinate the shoot and get a cost estimate.

Bio Photos

New to the division and need a bio photo for your department's website? We offer bio photos in August/September and February/March.

The style of photo will be similar to this.

Contact us to arrange for your photo



Videos share information and stories in engaging and compelling ways and can be used across a variety of platforms. We can help identify the best type of video for your needs, with budget considerations in mind. We are able to offer a limited number of student-produced videos each semester and we also produce professional videos with our partners in central Marketing and Communications and Media Services.

Central Marketing & Communications

Media Services

Student Work


Before we can improve our communication efforts, we must fully understand what they look like and how they are resonating with intended audiences. Additionally, we must test and experiment with different modes of communication so that we can better determine what works well, what may need some enhancement, and what isn't working at all. This type of assessment will allow us to spend our time most effectively by doing the work that reaches students and eliminating the work that isn't showing the return on investment.

Our team utilizes the following assessment tools:

  • Student focus groups or polls, perhaps also engaging Institutional Research and Analysis
  • Website analytics (our team will provide to each DOSA department annually in the summer)
  • Social media analytics