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March 5: Carnegie Mellon Fills Key Marketing, Advancement Roles


Ken Walters

Carnegie Mellon Fills Key Marketing, Advancement Roles

New Hires To Direct Global Marketing, Fundraising Campaigns    

PITTSBURGH—Carnegie Mellon University has filled two key leadership positions in its growing University Advancement division.  

Bonita Cersosimo joins the university as associate vice president of marketing and media relations, and will lead the overall strategy development for the school's global marketing and media relations efforts. Before joining Carnegie Mellon, Cersosimo spent 25 years at Alcoa, where as director of corporate communications she was instrumental in integrating Alcoa's corporate brand across 22 independent businesses worldwide. Alcoa received numerous communications awards under Cersosimo's leadership, including the Alcoa Web site being named Best in Class among 529 sites by Best Practices in Corporate Communication.    

The school has also announced that David Bohan is the new associate vice president for university advancement and campaign executive director. In this role, he will act as University Advancement's chief operating officer and director of the campaign, leading its planning and implementation efforts. Bohan comes to Carnegie Mellon from Rensselaer Polytechnic Institute (RPI) in Troy, N.Y., where he was assistant vice president for advancement strategy, services and infrastructure. He was also responsible for strategy, communications, reporting and logistics for RPI's $1.4 billion capital campaign.