Carnegie Mellon University

CMU women make national news

For decades, while experts decried the lack of women in high-tech fields, Carnegie Mellon was doing something about it: cultivating a culture where women thrive, building a pipeline, making inclusion a priority. The payoff came in 2016, when the proportion of undergraduate women entering computer science and engineering hit record highs, setting CMU apart from its peers.

Marketing & Communications wanted to make sure the nation heard this story. Working closely with partners across campus, M&C built a rich web package that included stories, video interviews, photos, infographics, Q&As and more. Armed with the data, the human voices and the storytelling that brought it all together, we pitched the news to national media outlets.

The carefully orchestrated campaign got this story the attention it deserved, starting with a two-story package in the Washington Post. Ultimately, the story earned rare, in-depth coverage from 39 major news outlets across the nation with a reach of 137 million readers.

map of media concentrations for Women in STEM story coverage

Success by the numbers

39

media placements

137 million

media impressions

2,867

cmu.edu/news story views

6.8 million

social media impressions

2,819

posts across social media

Learn more about the areas of expertise we used with this project:

Media Relations Photography Storytelling Video