Carnegie Mellon University

Jumpstarting a new

For a number of years, CMU’s flagship website went without any significant updates in function or design. By 2014, it became critical that one of the world’s leaders in computing and innovation overhaul its own web presence, to better communicate in a fast-changing world and better convey the institution’s distinctive excellence.

Marketing & Communications (M&C) took the initiative to convene a campuswide web task force, and pioneer a new look on the university’s home page. Bypassing an expensive and years-long project with outside consultants, the division drew on its own in-house talent and deep knowledge of CMU to develop a four-phase plan to transform the university’s web presence and create a process of continuous improvement.

Within a year, the M&C team, with the university's Computing Services department, launched a best-in-class redesign on sites and pages carrying 80 percent of the measured traffic on In 2016, it launched the next phase of the project, working with campus partners to bring that compelling look and function to more than 200 additional sites.

In April 2017, deep into phase two of the four-phase approach, the joint team published a new web resource website to support the university’s current 800+ users and began offering in-person workshops and online training videos. The team in Marketing & Communications and Computing Services is delivering on its promise to continuously improve the website and the templates behind it, allowing CMU to sustain a leading-edge web presence in the years to come. 


New design shown on Diversity site
New design shown on Work that Matters site
New design shown on News site

Learn more about the areas of expertise we used with this project:

Graphic Design Photography Video Web