Carnegie Mellon University

New campus viewbook for international donors

The dean of the CMU campus in Qatar needed a viewbook introducing the campus to international donors. Working under a tight deadline, Marketing & Communications created a vibrant brochure that captured campus highlights, the university’s rich history and accolades. The design emphasized the university’s brand in color, text and rich images.

To give the viewbook a special look and feel, the design team chose a paper stock that had only recently been introduced into the U.S. market. The high ink hold and special surface coating made for vibrant images with brilliant detail and contrast, giving the viewbook an elegant, sophisticated touch.

The viewbook was completed and delivered as scheduled, and the results led to additional, related requests for high-quality printed products from Marketing & Communications.

Learn more about the areas of expertise we used with this project:

Graphic Design Photography