Carnegie Mellon University

Commencement receives standout updates

For the 2017 commencement ceremony, the university wanted to do something different to set it apart from years prior, while creating reusable visual statements for future ceremonies.

M&C’s Events and Creative teams collaborated to develop ideas for more visual interest and engagement in highly trafficked welcome areas in the Cohon University Center. After factoring in the budget and narrowing down creative possibilities, the team designed new assets that would bring color and life to spaces like never before — all while serving practical purposes of way-finding, entrance denotation and entertainment.

Assets included a photo booth with branded keepsake printouts, live chalk art, floor tape, hanging signage, outdoor decals, a stylized pre-show video and more.

The university’s new attractions delighted guests, set a new precedent for commencement ceremonies to come and, most importantly, inspired CMU pride during its students’ most important celebration.

Learn more about the areas of expertise we used with this project:

Events Graphic Design Photography Storytelling Video