Carnegie Mellon University

A full marketing campaign for key campus initiative

When BrainHub launched in 2014, there was an opportunity not only to create awareness amongst scientific communities around the world about the initiative, but also to tell the story of CMU’s rich history as a leader of neuroscience research.

Marketing & Communications devised a comprehensive, fully-integrated marketing plan, telling the story of BrainHub, its history and its groundbreaking research. Through a steady stream of explanatory videos, industry conferences and presentations, press releases, newsletters, print materials, high-profile outreach, social media ambassadors and a grand kickoff event, BrainHub saw huge publicity across local, national and international media outlets.

Success by the numbers

785

media placements

1.5 billion

potential sets of eyes

25

stories run on cmu.edu hompage

33,582

unique site visits in 2015

33

BrainHub research press releases

200,000+

Twitter and Facebook impressions

Learn more about the areas of expertise we used with this project:

External Partnerships Graphic Design Media Relations Photography Storytelling Video Web