Web & Creative
Web & Creative is the university’s primary source for video, photo, online and print materials. The team delivers creative solutions to specific needs while meeting university objectives — from large-scale brand and visual initiatives to one-time departmental efforts. This group is currently leading and executing a major overhaul and updating of the university’s cmu.edu web properties. Other projects provide key materials for Marketing & Communications efforts or serve the needs of many of the university’s academic and administrative units, through both consulting and execution.
Senior Director, Web & Creative
Lara leads the web and creative teams, which includes the online strategy, creative and photo & video teams. She also manages a cost-recovery unit. Although she is a native of Long Island, New York, hundreds of miles from Pittsburgh, Lara loves black and gold, and plaid. Prior to joining CMU, she worked in account management for chaotic and high-energy advertising agencies like Mullen, Dymun + Co and MARC USA. She has a bachelor’s degree in advertising from Penn State and makes an annual trip to her alma mater to take a picture with the Nittany Lion.