The Digital Strategy team is responsible for building a cohesive brand online, including the design and development of the core cmu.edu website.
The team works closely with the university's Computing Services to offer a central content management system (CMS) and design templates that can be used by units across the institution.
Interim Managing Director of Marketing
Senior Director, Digital Strategy
Senior Digital Project Manager
Amber spearheads project management for the digital strategy team. Fueled by coffee and happy developers, she believes in the power of well-planned projects achieved through active communication, supportive education, clear workflows and progressive technology. She has a degree in public relations from Penn State and previously worked in the digital division of a regional retail brand, as well as an Internet marketing agency. When taking a breather from wrangling run-away processes, she’s likely to be knitting up a storm, racing off on weekend road trips with her husband or reading a classic novel.
User Interface Designer & Developer
Steve produces the university’s web design standards, designs the content management system templates and helps to maintain cmu.edu. He has an associate’s degree in multimedia from Pittsburgh Technical College and a bachelor’s degree in creative writing and music technology from CMU. Steve is a multi-genre music artist and poet, loves Jesus, and lives near campus with his wife, children and pit bull.
Technical Program Manager
Greg manages the development team and provides direction for technical projects in digital strategy. Coming from the world of consultancy and agency work, Greg has experience in designing and developing applications and websites for many industries, but especially higher education. In his free time, Greg writes, directs and performs comedy and, when the reviews are bad, retreats to the hills to hike.
Digital Content Specialist
Alexis divides her time between the Digital Content Strategy team and the College of Fine Arts, consulting with teams and website owners to build, iterate upon and think strategically about their websites and digital platforms. She also lends user experience expertise to support development work. Alexis has a B.A. of biology from West Virginia University and an M.A. of professional & technical writing from Carnegie Mellon University. Alexis appreciates time spent with her cats, Sasha and Quinn, and especially the time spent with her partner, Caleb.