Carnegie Mellon University


The University Communications & Marketing (UCM) Creative Team is the university’s central source for video, photo and print materials. The team delivers creative solutions to specific needs while meeting university objectives — from large-scale brand and visual efforts to one-time departmental projects as a cost-recovery unit. This group is responsible for defining and maintaining the university’s Brand Blueprint and Guidelines including the university sign standards. The Creative team creates materials, from concept to execution, for UCM, executive communications and many of the university’s academic and administrative units.

Brian James Portrait

Brian James

Senior Director, Creative

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Brian leads the creative team within the Marketing & Communications. He provides oversight and leadership which contributes to CMU's brand strategy development. Brian's career is rooted in North Carolina tobacco advertising, through which he learned consumer behavior and the power of brand loyalty. Since quitting tobacco marketing cold turkey, he has practiced and refined strategies to brand everything from startups to national household products over the past 25 years. He lives in the North Hills of Pittsburgh with his wife and two very competitive teenage boys.