Carnegie Mellon University

Integrated Innovation Institute

Engineering + Design + Business

Integrated Innovation Institute

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New Product Management Certificate

In today’s tech landscape, you need to be trilingual, fluent in the languages of design, business, and engineering. Our online New Product Management certificate gives you that fluency and the necessary business savvy you need to manage existing and new products alike.

Although positioned at the beginning of the journey below, this certificate can be taken in any order - as the path to innovation isn’t always straightforward. Stack all five certificates and you'll earn your master's degree. 

certificate journey NPM

It’s your chance to sharpen your brand management skills, get comfortable with financials and pricing, and understand why people are at the heart of products and services. 

Building and sustaining a product, as well as strong and informed brand management, are at the core of the New Product Management certificate curriculum. 

Students take two online courses to complete the certificate, starting with business and product management strategies.


Get prepared for the semester:


In this course, you will need a device that can connect to the Internet and play and record video. While you will be able to use a mobile device and app to complete the course, we recommend using a laptop or desktop computer for the optimal experience. 


This course employs a Canvas learning management system (LMS). Please see the following frequently asked questions (FAQs) to ensure a smooth online learning experience.

You will be using Slack and Zoom frequently to both attend class and engage with your peers and faculty. Here are a few quick start guides to get you acquainted:

AKA online etiquette. Clever name, right? Unfortunately, we can't take credit for that innovation. Being a student in an online environment requires you to be mindful of how you communicate with your professors and peers.  Here are a few tips to remember: 

  • Avoid Strong or Offensive Language
    Because the reader cannot hear voice inflections in the written word, it is easy for your writing to be misinterpreted. 
  • Keep your Writing Focused and on Point
    Courses taken online require a lot of reading and writing. Be considerate when writing – keep sentences brief and to the point. Avoid wordy paragraphs that confuse the reader.
  • Read, then Write
    You will be tempted to jump right in and begin posting! However, to avoid repeating comments or questions, please first take the time to read the posts and comments of fellow students and professors before you write and post.
  • Double Check Before You Send
    Once you hit the “send” button, there is no going back! Be sure to double-check your comments to make sure your writing clearly conveys your intent.
  • You are still in a Classroom
    Although you are learning via an online environment, you are still in a classroom and appropriate classroom behavior is expected and mandatory. 
  • Language
    Remember, you are in an academic environment, complete sentences with correct spelling and grammar are expected. 
  • Remember Other People’s Privacy
    Before giving out other people’s personal information (e-mail, phone number, address etc.), ask permission.
  • Keep Attachments and File Size Manageable (if possible!)
  • Use of Inappropriate Material will not be tolerated
    Do not forward inappropriate information such as spam, virus warnings, chain letters, or jokes, etc. to classmates or professors. Additionally, the sharing of pornographic material is forbidden.

We can't wait to see you in class.

49-606: Understanding Markets for Products & Services

Course highlights:
  • Study the actions required to bring a product to market
  • Learn strategies to build, leverage, defend, and sustain new products
  • Focus on pricing strategies and tactics
  • Gain business management knowledge
  • Discuss the span of products — consumer and B2B, products and services

Carnegie Classroom Sessions

Kick-Off Session: Tuesday, Jan. 18th - 8:00-8:45pm ET

Regular Session Schedule: Every Other Monday - 8:00-9:30pm ET 

Mark Your Calendar: 1/24, 2/7, 2/21, 3/14, 3/28, 4/11, 4/25

Explore Canvas >

49-607: Product Strategy & Planning

Course highlights:
  • Learn the concepts, roles, and responsibilities of product and brand management
  • Study how strategy and business models work together to shape a business
  • Gain knowledge of the tools that work to differentiate a product
  • Use a business simulation to understand how functional areas of a business tie together

Carnegie Classroom Sessions

Kick-Off Session: Tuesday, Jan. 18th - 8:45-9:30pm ET

Regular Session Schedule: Every Other Tuesday - 8:00-9:30pm ET 

Mark Your Calendar: 1/25, 2/8, 2/22, 3/15, 3/29, 4/12, 4/26

Explore Canvas >

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