As a mission-driven designer and leader, Laura derives great energy and pleasure from working collaboratively toward the greater good. At LUMA Institute, she’s had many opportunities to do just that in the development of products and services that help people learn and speak a common language for daily innovation. With LUMA since its infancy, Laura has been involved in the design of elements as diverse as certification programs, our flagship book “Innovating for People,” live-remote courses, curricular assets, marketing materials, and parts of LUMA Workplace, a digital platform for design thinking resources.
Prior to joining LUMA, Laura worked in New York City as an art director on a number of branding initiatives for global consumer health and research companies including Pfizer, Novartis and Affymetrix, among others. In this capacity she drove the organization, design, and writing of projects such as branding style guides, product collateral systems, and international health & safety guides.
Before and after her stint in NYC, Laura honed her teaching skills at the Carnegie Mellon Design School, her undergraduate alma mater. As an adjunct instructor and later as a visiting professor, Laura has taught at all levels of the undergraduate program and was a frequent critic in the School of Architecture. She also holds an MFA from Cranbrook Art Academy, where her award-winning work was selected for the loan collection by the CAA Museum.
Advice for Future Innovators
Focus on people's needs and the innovation will follow.
Areas of Expertise
Human-Centered Research and Design, Design Thinking
Integrated Innovation Courses
- Product Design Fundamentals
- Master of Fine Arts from Cranbrook Art Academy
- Bachelor of Arts from Carnegie Mellon University