Carnegie Mellon University

Integrated Innovation Institute

Engineering + Design + Business

Integrated Innovation Institute

Andreas Maihoefer

Andreas Maihoefer

Adjunct Professor

Pittsburgh, PA


Andreas Maihoefer is an accomplished business manager with more than 20 years of experience in international product management, marketing and strategy development in the life sciences.  His breadth of experiences spans from the assessment of the business environment, to the development of portfolio and go-to-market strategies, to the execution of product development projects from ideation to commercial launch.

Andreas has worked for international Fortune 500 companies in Europe and the US including 3M, Bayer, GE and Philips but also in startups and as independent consultant.  He has helped develop and commercialize multi-million dollar product lines on the global market in cardiovascular surgery, diagnostic and interventional imaging, interventional therapeutics and digital pathology and he has explored expansion opportunities in the sleep and respiratory care field.

Andreas is passionate about sharing knowledge and best practices in product management and innovation as an active board member of the Product Development and Management Association.  In addition, he has guest lectured at the University of Pittsburgh, CMU and at various conferences.

Advice for Future Innovators

"The most fertile ground for innovation is where multiple functions, knowledge areas, and experiences interface.  Always strive to dialogue and collaborate with people that have a different background than your own.

Areas of Expertise

Product Management, Strategic (“upstream”) Marketing, Customer Needs Exploration, Product Development, Portfolio Planning, Value Proposition Creation

Integrated Innovation Courses

  • Business Models & Strategy


  • Diplom Kaufmann (equivalent to a masters in economics with emphasis on social policy); University of the German Armed Forces, Munich, Germany

  • Masters of Business Administration; Henley Business School, University of Reading, UK


  • US9474857B2, US20100114064, WO2011011346, US20120123257, EP2456572, US20140027009, US20140261713; additional invention disclosures co-authored and filed