Andreas Maihoefer
Adjunct Professor
Pittsburgh, PA
Bio
Andreas Maihoefer is an accomplished business manager with more than 20 years of experience in international product management, marketing, and strategy development in the life sciences. His breadth of experiences spans from the assessment of the business environment, to the development of portfolio and go-to-market strategies, to the execution of product development projects from ideation to commercial launch.
Andreas has worked for international Fortune 500 companies in Europe and the US including 3M, Bayer, GE, and Philips, and also in startups and as independent consultant. He has helped develop and commercialize multi-million dollar product lines on the global market in cardiovascular surgery, diagnostic and interventional imaging, interventional therapeutics, and digital pathology and has explored expansion opportunities in the sleep and respiratory care field.
Andreas is passionate about sharing knowledge and best practices in product management and innovation as an active board member of the Product Development and Management Association. In addition, he has guest lectured at the University of Pittsburgh, Carnegie Mellon University and various conferences.
Areas of Expertise
- Product management
- Strategic (“upstream”) marketing
- Customer needs exploration
- Product development
- Portfolio planning
- Value proposition creation
Integrated Innovation Courses
- Business Models & Strategy
Education
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Diplom Kaufmann (equivalent to a masters in economics with emphasis on social policy), University of the German Armed Forces, Munich, Germany
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Masters of Business Administration; Henley Business School, University of Reading, United Kingdom
Patents
- US WO 2011011346 A1: Multi-fluid medical injector system and methods of operation
- US US 20140027009 A1: Multi-fluid medical injector system and methods of operation
- US US20120123257 A1: Multi-Fluid Medical Injector System and Methods of Operation
- EU EP2456572 A1: Multi-Fluid Medical Injector System and Methods of Operation
- US US 20100114064 A1: Mitigation of contrast-induced nephropathy
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- Additional invention disclosures co-authored and filed