Tim P. Fletcher
Tim is the owner of One BusinessDesign, LLC, a consulting company that helps businesses develop new initiatives through the use of design thinking methods. He brings a user-centric viewpoint to discover unarticulated needs and wants. Tim also works as an expert witness in design patent and trade dress cases. With his background in design and new product development, he has worked and consulted for companies of all sizes, from startups to Fortune 500 companies. At a global scale, he has been working with manufacturers and clients in Asia and Europe since 1989.
Tim's prior experience extends into diverse industries, including consumer and commercial electronics, infant products, and sporting goods. Previously, Tim was the Business Development Manager for Daedalus, practicing design thinking methods on small and large corporations. Before teaching at CMU, Tim taught industrial design and design thinking at Hong Kong Polytechnic University.
Tim has been a member of the Industrial Designers Society of America (IDSA) since 1989. Currently he serves as IDSA's Government Liaison officer supporting the organization to make inroads into and create relationships between IDSA and the US Government. He has been in the appointed position of International Liaison Officer – Asia, building bridges between IDSA and industrial design in Asia. He has also been on the Board of Directors. Previously, he has been elected to the positions of Chapter VP, Southern District VP and Carolina Chapter Chair.
Advice for Future Innovators
"Always be ready for change, even within yourself."
Areas of Expertise
Design Thinking, Design Patents
Integrated Innovation Courses
- Career Planning for the Integrated Innovator
- Internship Practica
Fletcher received his BED in Industrial Design from NC State University in 1989 and his Masters of Design (Advanced Strategies) from The Hong Kong Polytechnic University in 2008.
1989 - BED in Industrial Design from NC State University. 2008 - Masters of Design (Advanced Strategies) from The Hong Kong Polytechnic University
14 design patents and 4 utility patents in the U.S. and Europe