Dr. Keith Cotterill, FCA
Keith is an adjunct lecturer at CMU Silicon Valley in Innovation and Entrepreneurship. He is also currently Vice President of Sales at San Francisco-based start-up, Navdy.com. In a 25-year technology career he has worked with EY, Accenture, Oracle, SAP, Netscape and other leading firms. A Chartered Accountant, he has managed Product Strategy and Sales and Technology, as well as acted as CEO, CFO, and founder in a number of Silicon Valley start-ups, leading to multiple successful exits via IPO and trade sales. He founded a Cambridge-based material science company and acts as partner in a California-based seed fund. He lives in Menlo Park, California.
Advice for Future Innovators
"Give up now (and ignore this advice)."
Areas of Expertise
Investing, starting and mentoring new ventures; aligning startups with corporate requirements and organizations; hands-on sales and development of new products, customers and partners; design thinking and its practical implementation.
Integrated Innovation Courses
- Innovation & Entrepreneurship I
- Innovation & Entrepreneurship II
- Doctor of Philosophy (PhD), Engineering/Technology Management - University of Cambridge
- Master of Arts in Philosophy, Politics, and Economics - Oxford University
- Chartered Accountant (Fellow)
- Ongoing collaboration with University of Cambridge on practical applications of Design Thinking
- Working with a portfolio of startups based in San Francisco Bay Area and London, England.
- Cotterill, K., & da Silva, J. F. (2011). (2011). Platform Design: How the Increasing Importance of Platforms Impacts Design Management. In Cambridge Academic Design Management Conference (CADMC). Cambridge, UK: University of Cambridge.
- Cotterill, K. (2011). Entrepreneurs’ Response to Failure in Early Stage Technology Ventures: A Comparative Study. In IEEE ITMC. San Jose, CA.
- Cotterill, K. (2012). A Comparative Study of Entrepreneurs’ Attitudes to Failure in Technology Ventures. International Journal of Innovation Science , 4(2), 101–116.
- Cotterill, K. (2012). How do attitudes of habitual high-technology entrepreneurs to early-stage failure differ in Silicon Valley, Cambridge and Munich? PhD Final Thesis. University of Cambridge. Retrieved from https://www.repository.cam.ac.uk/handle/1810/244653
- Fellowship, The Institute of Chartered Accountants in England and Wales (ICAEW), 2013