Design Decisions Laboratory
The Design Decisions Laboratory develops theories and tools to understand and assist decision-making in design and product development. The group is interested in the preferences and economics that drive design tradeoff decisions as well as the impact of those decisions on public and private stakeholders. Drawing upon research in economics, econometrics, marketing and public policy as well as engineering, mathematics and optimization, the lab pursues three primary thrust areas:
1. Systems Optimization: Develop fundamental knowledge and new methods for multidisciplinary design and complex systems optimization;
2. Design for Market Systems: Measure and predict consumer choice and firm behavior in the marketplace to optimize engineering systems for profitability; and
3. Green Design & Environmental Policy: Study the effects of economics and public policy on design decisions and the resulting environmental impact of those decisions.