Carnegie Mellon University

Pedro Ferreira

Pedro Ferreira

Associate Professor (with tenure)

Address
Heinz College
Carnegie Mellon University
5000 Forbes Avenue
Pittsburgh, PA 15213

Bio

Associate Professor with Tenure, Heinz College and Department of Engineering and Public Policy, Carnegie Mellon University, US, 2020-

Associate Professor, Heinz College and Department of Engineering and Public Policy, Carnegie Mellon University, US, 2018-2020

Assistant Professor, Heinz College and Department of Engineering and Public Policy, Carnegie Mellon University, US, 2013-2017

Assistant Research Professor, Heinz College and Department of Engineering and Public Policy, Carnegie Mellon University, US, 2011-2013

Visiting Assistant Professor, Heinz College and Department of Engineering and Public Policy, Carnegie Mellon University, US, 2010-2011

Executive Member of the Board of Directors, Knowledge Society Agency Ministry for Science, Technology and Higher Education, Portugal, 2005-2010

Education

(2004) Ph.D. Telecommunications Policy and Management
Department of Engineering and Public Policy,
Carnegie Mellon University, US

(2002) M.Sc. in Technology Policy and M.Sc. in Electrical Engineering and Computer Science
Engineering Systems Division and Department of Electrical Engineering and Computer Science,
Massachusetts Institute of Technology, US

(1999) B.Sc. and M.Sc. in Technology Management and Computer Science Engineering 
Department of Computer Science and Engineering,
Instituto Superior Tecnico, Technical University of Lisbon, Portugal

Research

Professor Ferreira’s research looks at how people use technology to consume experience goods and influence others to do so. He focuses on how video streaming affects consumers and firms in the entertainment industry. He also studies how video streaming affects the performance of students in schools and higher education. He uses robust empirical identification methods to analyze large datasets obtained from organic in-vivo large-scale network-centric randomized field experiments. He is the recipient of the 2018 INFORMS Information Systems Society Early Career Award.

Research Interests

Impact of Information and Communication Technologies on Education; Peer-Influence and Consumption in the Media Industry; Competition, Consumer Churn and Switching Costs in Telecommunications

Publications

Belo, R., Ferreira, P. (2022). "Free-Riding in Products with Positive Network Externalities: Empirical Evidence from a Large Mobile Network," MIS Quarterly, (46: 1) pp 401-430

Zhou, M., Chen, G.H., Ferreira, P., Smith, M.D. (2021). “Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware”, Journal of Marketing Research, Vol 58(6) pp 1079-1100

Zhang, X., Ferreira, P., Matos, M., Belo, R. (2021), "The Welfare Effects of Profit Maximizing Recommender Systems: Results from a Randomized Experiment with Video-on-Demand”, MIS Quarterly, Vol. 45, Issue 1, pp 1-43. Lead Article

Matos, M., Ferreira, P. (2020), "Binge Yourself Out: The Effect of Binge Watching on the Consumption of Video on Demand", Information Systems Research, Vol. 31, N. 4, pp 1337-60

Reis, F., Belo, R., Ferreira, P., Matos, M. (2019), "The Impact of Time-Shift TV on TV Consumption and Ad-Avoidance", Management Science, Vol. 65, Issue 7, pp 3216-3234

Belo, R., Ferreira, P., Matos, M. (2018), "Target the Ego or Target the Group: Evidence from a Randomized Experiment in Proactive Churn Management", Marketing Science, Vol. 37, Issue 5, pp 793-811

Matos, M., Ferreira, P., Smith, M. (2017), "The Impact of Video-on-Demand on Piracy: Results from a Randomized Field Experiment", Management Science, Vol. 64, Issue 12, pp 5610-5630

Matos, M., Ferreira, P., Smith, M., Telang, R. (2016), "Culling the Herd: Using Real World Randomized Experiments to Measure Social Bias with Known Costly Goods", Management Science, Vol. 62, Issue 9, pp 2563-2580

Belo, R., Ferreira, P., Telang, R. (2016), "Spillover Effects from Wiring Schools with Broadband: The Critical Role of Children", Management Science, Vol. 62, Issue 12, pp 3450-3471

Belo, R., Ferreira, P., Telang, R. (2014), "Broadband in Schools: Impact on Student Performance", Management Science, Vol. 60, Issue 2, pp 265-282. 

Editorial Appointments

Associate Editor – Management Science, 2020-

Associate Editor – ISR Special Issue on Market Design and Analytics, 2019

Associate Editor, Management of Information Systems Quarterly, 2017-2021

Associate Editor, Information Economics and Policy, 2017-2021

Associate Editor - MISQ Special Issue on Big Data and Analytics, 2017

Associate Editor – Electronic Commerce, Research and Applications, 2014-2019