Dr. Jing Song is an associate professor of marketing at the School of Economics and Management, Southwest Jiaotong University (SWJTU), China. She served as a visiting scholar at Georgia State University and a research associate at the Center for International Business Education & Research of GSU (CIBER- GSU) from October 2012 to April 2013. Her current research interests include marketing strategy, innovation management, business to business marketing, corporate internationalization, and middle class consumers in emerging markets. Her academic works have been published in peer-reviewed journals, such as Journal of Business to Business Marketing, International Business Review, and International Journal of Research in Marketing, etc. She and a co-author are the “2011 Best Paper Award” winners of the Journal Business-to-Business Marketing. She also received the Teaching Excellence Award, and Innovation Award for the Application of Big Data with her colleagues at the Smart Marketing Lab of SWJTU from the MoE (Ministry of Education)-IBM University Partnership Program in 2015.