Carnegie Mellon University
January 25, 2012

CEE Department Seminar: Systems Thinking for Smarter Cities

CEE Department Seminar: Systems Thinking for Smarter Cities

On Friday, January 27th at 4:30pm, Justin M. Cook, Manager of Foundational Research for IBM CHQ Brand System Strategy, will be giving a department wide seminar entitled Systems Thinking for Smarter Cities in Porter Hall 100. 


As the world becomes more instrumented, interconnected, and intelligent, we expect to be able to unlock new value and efficiencies bringing about a "Smarter Planet."  If we are to meet the potential of this goal we must work in places where the people and systems that form our world come together -- cities.  This talk will discuss IBM's Smarter Cities initiative, principles of systems thinking and system dynamic modeling as applied to cities, and insights gained from a year long project conducted in partnership with the City of Portland, Oregon, as they developed their next 25-year city strategy.


Justin M. Cook is the Manager of Foundational Research for IBM CHQ Brand System Strategy. His group focuses on executing challenging projects to advance IBM Smarter Planet thinking and leadership skills.  One such project is IBM System Dynamics for Smarter Cities which models the long term dynamics of a broad range of city functions as a complex system of systems.  This work has lead to multiple major conference papers including one on the economic dynamics of smarter cities and another covering the factors that influence development of smart grid electricity distribution in the urban environment.

Previously, Justin was a Business Development Manager for IBM Research working to commercialize technology assets.  Mr. Cook drove opportunities in research software, data center energy efficiency, water desalination, solar power, and wet etch chemistry.  Justin also held the position of Global Business Development Executive, GTS SMB Market Development working to launch a new venture in the Small/Medium Business market.

Prior to joining IBM, Mr. Cook spent eight years as a management consultant and took a lead role in two successful start-ups including Silver Oak Solutions where he had responsibility for business development, engagement management, and software product management.  Justin has a BS in Economics from the Wharton School of the University of Pennsylvania and an MBA from the MIT Sloan School of Management.