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Where'd You Get Those? 

Bobbito Garcia, April 6, 2009

4:30pm - McConomy Auditorium, UC

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"Where'd You Get Those?" is a question that all sneaker enthusiasts love to hear.

It's a compliment to sneakerheads the world over and proves that their efforts to acquire unique, hard to find shoes are not in vain. In today's youthful urban culture, one's shoes say a lot about a person. With a strong foundation in sports and performance, sneakers have long played an important part of childhood dreams to jump higher or run faster. For others, certain sneakers rebelled against the norm and became staples of American fashion. Whether a brand new state-of-the-art basketball shoe or a worn pair of canvas classics, a person's sneakers make a statement about one's style and individuality. Perhaps no one understands this relationship with our feet more than Bobbito Garcia. In this university lecture, Bobbito will talk about his role as a pioneer in urban culture and fashion. His wide ranging accomplishments have made him a cultural icon and his lecture will be a first hand account of how sneaker culture came to be.

Bobbito Garcia is truly a hip hop rennaissance man. His contributions within urban culture span the entire spectrum of influence. From fashion, to music, to dance, to television, even to video games, Bobbito has certainly left his mark. After graduating from Wesleyan University (Class of '88) and a year of playing professional basketball in Puerto Rico, Bobbito went on to work for Def Jam in New York City. Further utilizing his DJ talents, he founded a radio show with fellow DJ Stretch Armstrong in the early 90s on WKCR 89.9 FM. Bobbito and Stretch Armstrong's show would expose the world to such unsigned acts as Nas, Jay Z, Notorious BIG, Wu Tang Clan, and many more. As a result of their dedication and passion for hip hop, Bobbito and Stretch's show would receive the honor of "Greatest Hip Hop Radio Show of All Time" from the Source Magazine. 
 
Ever since the success of his radio show during the 90s, Bobbito has expanded his influence on urban culture in nearly every way possible. As a freelance writer, he has contributed to such publications as Vibe, Fader, and Slam. As a basketball entertainer, he has performed at halftime shows all over the world and he produced his own ballhandling instructional video entitled "Bobbito's Basics to Boogie".  As a breakdancer, he continues to pop and lock with the globally renowned Rock Steady Crew. As a DJ, he continues to spin records in clubs from New York to Tokyo. His passion for playground basketball even led him to create the popular streetball magazine "Bounce: From the Playground".  As if that wasn't enough, Bobbito has an accomplished resume as an actor appearing in several motion pictures (including "Prison Song" and "Summer of Sam") and over 40 commercials for companies like Nike and EA Sports. Bobbito also hosted his own show on ESPN2 called "It's the Shoes" in which he showcased athletes' and celebrities' expansive sneaker collections.   
 
Through all of this, he found time to write the critically acclaimed book, "Where'd You Get Those? New York City's Sneaker Culture: 1960-1987". The book explores the growth of sneaker culture from the eyes of those who were a part of that initial wave of sneaker connesseurs. Bobbito Garcia is without a question one of the world's most respected sneaker experts, and "Where'd You Get Those?" is regarded as the primary source for the emergence of an entire culture. Bobbito has toured the world discussing this book, and we are incredibly fortunate to welcome him to Carnegie Mellon and Sneakerology 101.