Why Are Facts Not Enough?-Public Communication for Researchers - Carnegie Mellon University

Why Are Facts Not Enough?

Jennifer Briselli

Jennifer Briselli (bio)
April 8, 2013

When we talk about science, we often assume that people are simply misinformed; if we could just explain the facts clearly, then everyone would think the way we do. Unfortunately that's not how science understanding works. Research consistently shows that giving people more information does not persuade them — it polarizes them, depending on how that information threatens or affirms their values and group identity. By the end of this workshop you should be able to identify the values of four archetypal world-views, know which one you fall into, and develop strategies for how to reach everyone else.

Seminar Materials

PDF Method cards

PDF Slides

Seminar Video