The Art of Argument-Public Communication for Researchers - Carnegie Mellon University

The Art of Argument

David Landes

David Landes (bio)
March 18, 2014

Great communicators know that communication is not merely articulating ideas; other factors affect audiences as much as the ideas themselves. Any time we communicate, we’re also signaling who we are, how to feel, and how to think about something -- three factors that block your credibility when mishandled. In this lively interactive workshop, we drew on the 2500-year tradition of rhetoric to build a simple toolkit you can use to evolve your spoken and written information into great persuasion.